From Brick and Mortar to eCommerce

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 8 March 2022

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Karli Harris Pennington is the owner, founder, and CEO of Everyday Chic Boutique. She is an absolute magnet for other boutique owners because of her willingness to sit down and talk openly about how she has grown her hugely successful business from brick and mortar to eCommerce, and she joins the show today to share her amazing insight. Get ready to take notes because I know you’re going to love this one!

Tune in as Karli opens up about how she combines the best of live selling with the best of eCommerce to grow her business. You'll learn the strategy she uses to increase her average order value, the logistics of how she builds and launches her collections, and how she trained her customers not to rely on live selling. We also cover the most common mistake that new boutique owners make when they’re first starting out and how to avoid falling into the same trap.

Today's episode was brought to you by Glow Group click here to learn more: [email protected]

Learn More About the Boutique Summit Here: https://theboutiquehub.com/boutique-summit-2022/

Learn More About Retail Bootcamp Here: https://retailbootcamp.mykajabi.com/retail-bootcamp

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Transcript

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0:00.0	You guys are in for a real raw treat. I have been looking forward to having Carly Harris Pennington
0:05.7	on the podcast for quite some time now. Every time I run into Carly, whether it's been a part of
0:11.2	retail boot camp or running into her at market, she is a magnet for other boutique owners because
0:17.8	she is so willing to sit down, have real and raw conversations
0:22.0	and talk openly about how her business has grown, from being a brick and mortar to
0:27.1	launching online and not just launching online and using live sales only to build her business,
0:32.7	but truly launching an e-commerce business using Shopify. I've been so intrigued with following Carly's journey,
0:38.9	but not only is she on the podcast today, but she's also joining us to speak at the boutique summit
0:43.9	with her very own breakout session, talking about her e-commerce funnel, maximizing her Shopify
0:48.8	store, and how she's built a growing average order value by launching with collections. Get ready to take notes.
0:55.9	I know you're going to love this one. Meet my friend Carly Harris Pennington of Everyday
1:00.0	Sheik Boutique right here on Boutique Chut.
1:07.2	Let's talk about your business, strategy, and the juicy details of what actually works, from
1:12.2	mainstream fashion to fashion on Main Street, and the entire ecosystem behind it.
1:17.2	How do we scale your company and do it with the balance and the happiness that we all
1:21.1	seek?
1:22.1	Let's hear from those insiders, experts, and strategists that actually make it happen.
1:25.9	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
1:30.3	So you guys have probably heard me talk about this thing called the boutique summit.
1:38.3	And I just want to take a minute to personally invite you to the largest gathering of boutique
1:42.3	owners in the world. It is the one and only business
1:44.8	conference designed for boutique owners and gift stores, e-commerce sellers and live sellers to come
	...

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