From The Set of Yellowstone

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 1 March 2022

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

When we think about the fashion industry, we often get bogged down in the logistics of boutique ownership and going to market. But in order to really be successful, it’s important to think beyond where the products are coming from and how they get to us. We also have to think about what their intended purpose is. I'm digging into one of those intended purposes today as I speak with Megan Meadors, a current costumer on the set of Yellowstone and a former boutique owner.

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Transcript

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0:00.0	Hey, did we have any Yellowstone fans listening? And no, I'm not talking about the National Park,
0:05.2	although it's great. I'm talking about the TV show. Guys, today I'm so excited because when I think
0:10.4	about the fashion industry, I know a lot of times we get locked down just on the idea of boutique
0:16.0	ownership and buying wholesale and going to market. But I think in order to really be successful
0:20.4	in this business, it's important that we think beyond where our products and going to market. But I think in order to really be successful in this business,
0:21.1	it's important that we think beyond where our products are coming from and how we get them,
0:27.2	but really what is their intended purpose? So today, I am excited to dig into one of those
0:33.2	intended purposes, and that's character development by speaking to my friend Megan Meadors,
0:37.8	who is a costumer on the set of Yellowstone. Today we're going to talk about how fashion is used
0:43.9	throughout the TV series, what fashion means to introducing a character without a character
0:49.1	ever having to speak, and just how cool is it to have a trailer full of goods to pick and pull from
0:56.4	and build storyboards from to build out the favorite characters that you might have from
1:00.8	the cast of Yellowstone. Megan is a former boutique owner herself. She is an active member of
1:07.4	the Western industry as well. And I think you're going to love hearing her insight and even
1:11.5	some of her favorite moments from the multiple seasons of Yellowstone. Meet my friend Megan Meadors,
1:17.0	a costumer and former boutique owner, an expert on all things Yellowstone. Let's talk about your
1:27.1	business, strategy, and the juicy details of what actually works,
1:30.6	from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
1:35.9	How do we scale your company and do it with the balance and the happiness that we all seek?
1:40.7	Let's hear from those insiders, experts, and strategists that actually make it happen. I'm your host,
1:45.4	Ashley Alderson from the boutique hub, and I can't wait to chat.
1:52.4	Hey guys, welcome back this week. I have been looking forward to this episode for a long time.
	...

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