Okay, I know that when I do these intros for the podcast, I say two things every single week.

I say, hey guys. And I say, meet my friend. Well, this week, I double, triple, triple dog, mean,

meet my friend. I am so excited because Jocelyn McClellan is somebody who I first built a

relationship with in Instagram DMs

and then have had the opportunity to meet a number of times in person. I've met her husband.

I feel like I've met her kids, although I don't really think I have in person yet.

But she is so salt of the earth and so genuine and so incredibly talented in her multiple businesses

that I am truly excited to have her on the show today. She has been a speaker for us at our

virtual boutique summit. She's been a part of retail boot camp. She's been involved in, I think,

some training that we've done inside of the boutique hub,

if I remember right, she's been all over.

But I'm excited to finally also have her on the podcast.

You know, a few of the topics I think are really important for us to pick up today in learning from Jocelyn are not only is she just as real and raw and genuine as they come,

but I love the fact that Jocelyn's been able to build multiple businesses online. It's not just about owning a boutique, but it's also about how she is

an online influencer with over 100,000 followers on YouTube and on Instagram and how she

collaborates with other boutiques and how she built her boutique in a way that it's basics so that she can continue

to collaborate with other boutiques and really amplify and tell their story alongside of her own,

which to me is truly the definition of community over competition. She's also built a heck of a

name for herself in a beauty company, in a hair company, and in multiple other businesses that she is a

part of. She is a go-getter and she is a ton of fun. Today, meet my friend Jocelyn McClellan. I can't

wait for you to hear her story here on the podcast. Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

...