From 9-to-5 to Six Figure Entrepreneur: How Les Alfred Rebranded Herself and Built a Powerful Podcast Empire
The Dream Bigger Podcast
Siffat Haider
4.7 • 659 Ratings
🗓️ 21 October 2025
⏱️ 53 minutes
🧾️ Download transcript
Summary
On today’s episode, I am speaking with Les Alfred, entrepreneur and host of She’s So Lucky podcast. We get into how juggled working a full-time corporate job while doing 4AM content sessions to now being a full time entrepreneur and podcast host. In this episode, she shares how she rebranded Balanced Black Girl, grew her audience from the ground up, and turned consistency into career freedom. We talk about the business of podcasting, building a team, landing a deal with Dear Media, and what it really takes to bet on yourself — and win. Enjoy!
To connect with Les on Instagram, click HERE.
To connect with Les on Tiktok, click HERE.
To listen to She’s So Lucky, click HERE.
To connect with Siff on Instagram, click HERE.
To connect with Siff on Tiktok, click HERE.
To learn more about Arrae, click HERE.
To check out Siff’s LTK, click HERE.
To check out Siff’s Amazon StoreFront, click HERE.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.com
Get an extra $100 site credit when you sell for the first time on TheRealReal.com/dreambigger
Head to BranchBasics.com and use code DREAMBIGGER for 15% off your Starter Kit.
Produced by Dear Media
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:05.0 | Hi, I'm Sif Heider, the founder of Foray. I'm a wellness entrepreneur and digital creator, |
| 0:10.8 | and this is my show, The Dream Bigger podcast. Listen, I love dreaming big, but you know what I love |
| 0:16.6 | more? Actually having the resources to make those big dreams happen. And hey, dreams can sometimes |
| 0:22.7 | be private jets, but other times, they can look a little something like having the best skin |
| 0:27.8 | of your damn life, or starting a successful business, or delving into spirituality. So on this podcast, |
| 0:35.2 | I chat with experts and thought leaders from different fields about their |
| 0:38.5 | tips and tricks on doing exactly that. So let's get right into it. |
| 0:46.5 | Hello, hello, friends, and welcome back to another episode of the Dream Bigger podcast. |
| 0:51.4 | So if you are someone who is a content creator or starting a podcast, then this |
| 0:57.8 | is the episode you need to listen to because today I am chatting with Les Alfred, who I feel |
| 1:05.7 | is the blueprint when it comes to someone who has built an online personal brand that has a lot of |
| 1:12.8 | longevity. I feel like Les has operated her personal brand as though it were a business, |
| 1:18.8 | which is really the sign of a really, really strong content creator. And in today's episode, |
| 1:24.3 | we discuss everything from how she started her podcast, how she balanced |
| 1:29.8 | her full-time corporate job while being a creator and then transitioned over into being |
| 1:36.3 | a creator full-time, how she has thought about her podcast, you know, the early days of the |
| 1:41.8 | podcast, how she rebranded her podcast and took her audience |
| 1:44.9 | along with her. There is so much to this episode. And I really think that everyone can learn |
| 1:50.3 | so much from her. So if you are wanting to understand what the blueprint is for starting |
| 1:57.5 | and operating a content creation business, almost like a media empire, then this is |
| 2:04.7 | the episode you need to listen to. So with that, let's welcome Les to the Dream Bigger podcast. |
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