Revolutionizing Women’s Health, Partnering With Kerry Washington, From Start-Up to Retail Process (Cynthia and Jamie, Winx Health)
The Dream Bigger Podcast
Siffat Haider
4.7 • 659 Ratings
🗓️ 14 October 2025
⏱️ 49 minutes
🧾️ Download transcript
Summary
On today’s episode, I am speaking with Cynthia Plotch and Jamie Norwood, co-founders of Winx Health. They open up about the personal stories that sparked their innovations – from chronic UTIs to the awkward moment that led to their first product idea. Cynthia and Jamie discuss the evolution of Winx, the critical role of telehealth in their UTI Test & Treat solution, and how they’ve tackled reproductive health taboos head-on — including major misconceptions around the morning after pill. We dive into their importance of community-driven growth, working with mission-aligned partners like Kerry Washington, and going into retail. This episode is a must-listen for founders, changemakers, and anyone passionate about accessible, stigma-free healthcare. Enjoy!
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:05.0 | Hi, I'm Sif Heider, the founder of Hire. |
| 0:08.1 | I'm a wellness entrepreneur and digital creator, and this is my show, The Dream Bigger |
| 0:12.4 | podcast. Listen, I love dreaming big, but you know what I love more? |
| 0:17.3 | Actually having the resources to make those big dreams happen. |
| 0:22.7 | And hey, dreams can sometimes be private jets, but other times, they can look a little something like having the best |
| 0:27.4 | skin of your damn life, or starting a successful business, or delving into spirituality. So on this |
| 0:34.4 | podcast, I chat with experts and thought leaders from different fields about their |
| 0:38.5 | tips and tricks on doing exactly that. So let's get right into it. |
| 0:46.4 | Hello, hello, friends, and welcome back to another episode of the Dream Bigger podcast. |
| 0:50.4 | So today I have a conversation with Cynthia Plotch and Jamie Norwood, who are the co-founders |
| 0:55.3 | of Winks Health. So Winks Health is the sexual wellness brand with innovative at-home |
| 0:59.9 | solutions, shame-free educations, and answers to your TMI questions. Jamie and Cynthia are |
| 1:05.8 | really revolutionizing essentially access for women when it comes to all the things that we need for our sexual |
| 1:13.7 | health, whether that is at home testing for UTIs or Plan B or whatever your concern is. |
| 1:19.3 | This conversation is really interesting because essentially it busts a lot of myths around |
| 1:24.8 | women's sexual wellness and beyond that, I go over their entrepreneurial journey, |
| 1:29.3 | which is really, really interesting because they are essentially revolutionizing a space that, |
| 1:34.2 | quite frankly, needs to be disrupted. So with that, let's welcome Cynthia and Jamie to the Dream Bigger |
| 1:40.2 | Podcast. And I have a very exciting offer for you guys for Winks Health. So head to hellowinks.com |
| 1:47.1 | slash dream bigger for 25% off. That's hellowinx.com slash dream bigger for 25% off. And you can also |
| 1:57.0 | stock up on Winks sexual health essentials at your local Walgreens. So this is a brand new |
... |
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