From YouTube Workouts to a Global Brand: Cassey Ho on Blogilates, Dupe Culture, and Online Criticism
The Dream Bigger Podcast
Siffat Haider
4.7 • 659 Ratings
🗓️ 28 October 2025
⏱️ 59 minutes
🧾️ Download transcript
Summary
On today’s episode, I am speaking with Cassey Ho and we get into her journey from teaching pop pilates classes at a local gym to building a global fitness and fashion empire - her journey is anything but ordinary. As the founder of Blogilates and POPFLEX, Cassey shares how she followed her heart and turned her creativity into a thriving brand. She opens up about the early days of YouTube, navigating online criticism, and the rise of “dupe culture” after seeing her own designs copied by other retailers. She also dives into protecting her work through patents, balancing business with her husband and COO Sam, and why she still swears by mat pilates over the reformer craze. Honest, inspiring, and full of hard-earned wisdom, this conversation is a masterclass in staying authentic while scaling a dream. Enjoy!
To connect with Cassey on Instagram, click HERE.
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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:05.0 | Hi, I'm Sif Heider, the founder of Foray. I'm a wellness entrepreneur and digital creator, |
| 0:10.8 | and this is my show, The Dream Bigger podcast. Listen, I love dreaming big, but you know what I love |
| 0:16.6 | more? Actually having the resources to make those big dreams happen. And hey, dreams can sometimes |
| 0:22.7 | be private jets, but other times, they can look a little something like having the best skin |
| 0:27.8 | of your damn life, or starting a successful business, or delving into spirituality. So on this podcast, |
| 0:34.9 | I chat with experts and thought leaders from different fields about their |
| 0:38.5 | tips and tricks on doing exactly that. |
| 0:40.8 | So let's get right into it. |
| 0:46.5 | Hello, hello, friends, and welcome back to another episode of the Dream Bigger podcast. |
| 0:50.9 | Guys, today's conversation is so special because I have Cassie Ho on the podcast, |
| 0:56.6 | who is one of the people who has had such a profound impact on who I am as a person. She was |
| 1:03.5 | the one who got me into fitness back when I was in college. So, you know, in my first few |
| 1:09.9 | years of college, I remember running was the |
| 1:12.4 | only option that was really presented to me. And I hated running. And one fine day, I think it was my |
| 1:18.9 | third or, no, it was my fourth year of college. I found Cassie's videos, Blagalates, and it made me |
| 1:25.5 | fall in love with fitness because I realized that there was something |
| 1:28.3 | outside of running in the form of Pilates and I got so into Pilates because of her. |
| 1:33.7 | I am so grateful to her because she helped me get fit and helped me fall in love with working out. |
| 1:41.6 | And again, like I say that she has had such a profound impact on me as a |
| 1:45.6 | person because I don't know who I would have been if I hadn't fallen in love with movement |
| 1:50.7 | at that time. So today's conversation is really, really interesting. And if you don't know, |
... |
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