From $10k To $5M: Why I Invested $300k Into This Tiny Business (It’s Now Worth $2M)
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 12 August 2024
⏱️ 59 minutes
🧾️ Download transcript
Summary
Jake Lovasz is the founder of Integral - a car accessory brand focused on becoming the "white collar WeatherTech".
Jake started his brand in 2019 while in school full time and has since grown it to a multimillion dollar business. In 2021, he partnered with the Capitalism Fund, and is now raising money on the Capitalism Marketplace.
For details on Jake's business and the raise, visit https://capitalism.com/marketplace
If you're at the start of your journey, head to https://capitalism.com/playbook
Timestamps:
(00:00): Jake's opening statement about company potential
(01:00): Ryan introduces the vision behind his book and investing strategy
(03:00): Jake describes discovering Ryan's work and his early business beginnings
(06:00): Discussion of early growth and Jake's initial outreach to Ryan's fund
(09:00): Explanation of Jake's product and its early viral success
(12:00): Insights on customer demographics and Jake's unique marketing approach
(15:00): Conversation about expanding the product line and Jake's vision for the company
(19:00): Story of a viral video and success with influencer marketing
(23:00): Jake explains his vision of becoming the "white collar WeatherTech"
(26:00): Anecdote about WeatherTech copying Jake's marketing tactics
(29:00): Jake outlines plans for expansion into truck accessories
(33:00): Discussion on the effectiveness of niche marketing strategy
(35:00): Jake explains why additional capital is needed for growth
(37:00): Jake's perspective on the value of partnering with Ryan's team
(41:00): Jake expresses confidence in deploying raised capital effectively
(44:00): Conversation about Jake's role moving forward and support needed
(46:00): Reflection on Jake's personal transformation as an entrepreneur
(48:00): Jake offers closing advice for aspiring entrepreneurs
(49:00): Ryan's disclosure about raising capital and community involvement
Transcript
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| 0:00.0 | I honestly see no reason why this can't be a $100 million company. |
| 0:03.8 | 2019 just had a single product, didn't even really have a business. |
| 0:07.4 | I was working full-time hours at my day job. |
| 0:10.0 | I was a full-time student. |
| 0:11.4 | And then we fast forward just five years later and the company's at multimillion dollar run rate. |
| 0:18.1 | And I just could have never done that without your team and the |
| 0:20.8 | resources you provided. And we're not slowing down and we're going to keep going. |
| 0:28.9 | Guys, this is a really important and special episode to me because my vision at capitalism.com |
| 0:34.6 | has always been to have a community that supported other businesses within the |
| 0:39.7 | community. When I wrote my book 12 months to 1 million, I had this really exciting dream of |
| 0:46.6 | being able to invest in the businesses that came from the exposure I got from that book. |
| 0:51.6 | I wrote that for a specific group of people that I wanted to |
| 0:55.0 | invest in, people that I wanted to have as part of our community at Capitalism.com that we could |
| 1:00.9 | support and mentor towards an exit. And there is an individual who read my book back in 2020 |
| 1:07.3 | and implemented some of what he learned in there and built a seven-figure company as a |
| 1:13.3 | result of partnering with us. And we invested in this business, the business 10x, and today we're |
| 1:19.6 | casting a much bigger vision together and we're raising capital for it in a new and exciting way that I'm |
| 1:25.7 | both nervous and really excited to do with him and with the |
| 1:31.3 | rest of our community. So today we're going to break down exactly what the story looked like when we |
| 1:36.9 | got involved in this company. We're also going to be sharing the inflection points of how this |
| 1:41.4 | company 10xed in a period of three years. And we're going to be talking |
| 1:45.4 | about the vision forward, both what the company will look like as it expands and also how we're |
... |
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