From $0 To $360M In 4 Years... At 25 Years Old! w/ Tara Bosch
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 25 March 2024
⏱️ 49 minutes
🧾️ Download transcript
Summary
Tara Bosch founded SmartSweets at the age of 21, and sold it 4 years later for $360M. She had a very strong vision and scaled quickly, reaching $125M in sales in just her fourth year in business. What a story, right?
Tara is keynoting The Capitalism Conference this year, so I wanted to sit down with her to break down how she turned SmartSweets into a household name. This is one of the best case studies I’ve ever seen in how to build a huge brand by building a raving fanbase.
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Timestamps:
(0:00) - Introduction
(2:00) - Building And Growing SmartSweets
(3:50) - Life After Tara’s Exit
(6:30) - Getting Past The First Year
(9:28) - How To Build A Radical Fan Base
(16:00) - Establishing Your Massive Vision
(19:00) - Raising Capital
(22:00) - Finding Mentors And Advisors
(25:00) - Funding Inventory With Debt Capital
(28:00) - Hiring The Right People For Scale
(32:00) - Scaling SmartSweets
(38:00) - Authenticity Wins
(40:00) - Visualizing Success
Transcript
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| 0:00.0 | It's the best headline in entrepreneurial history. |
| 0:07.0 | 21-year-old first-time founder starts business, scales it to over $100 million in four years, |
| 0:14.0 | and sells it for $360 million. |
| 0:17.0 | It's a long headline, but that's a pretty darn good headline. |
| 0:20.0 | Today I'm going to be joined by Tara Bosch. |
| 0:22.4 | She's the founder of Smart Suites. |
| 0:24.6 | I asked Tara to come on to the show for two reasons. |
| 0:27.6 | One, because her story is going to, I think, justify a lot of your journeys. |
| 0:33.8 | If you've been following the work here at Capitalism.com and you've been learning about building |
| 0:37.9 | audiences, launching products, of building small communities of people of raving fans, of planning |
| 0:44.7 | for an exit, building a vision that is bigger than what you can do right now, you're going to |
| 0:50.2 | see a case study of this that is one of the best examples I've ever seen of that model. |
| 0:56.9 | Second, I asked Tara to come by because she doesn't do a lot of interviews, and she's going to be |
| 1:01.8 | keynoting the capitalism conference. And I wanted those of you who are going to be at the |
| 1:05.3 | capitalism conference to be able to meet her ahead of the event. Of course, if you're watching this |
| 1:09.4 | before April 3, 2004, you might be able to join, if you're watching this before April 3rd, |
| 1:15.6 | 2004, you might be able to join us if you go over to capitalism.com slash capcom. |
| 1:20.6 | For the rest of you, this is one of my favorite case studies and breakdowns of a business that saw tremendous success, a nine-figure exit in just four years, and yes, she owned |
| 1:26.8 | a majority of stake of it when she sold. |
| 1:29.6 | You can run the numbers on that one. And this case study will give you permission to go all in on the |
| 1:35.1 | playbook that we talk about here at capitalism.com. Tara Bosch, welcome to capitalism.com. Great to see you. |
| 1:41.3 | Thank you for having me. Of course. We're thrilled to be having you at the |
... |
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