4.8 • 793 Ratings
🗓️ 18 March 2024
⏱️ 94 minutes
🧾️ Download transcript
Today I am sitting down with an entrepreneur who turned his life around after serving 3.5 years in a California state prison. Julian vulnerably shares his hard-hitting story - from being a heroin addict facing 15 to life, to reading transformative books in jail, to building multiple 7-figure businesses behind influencers after his release.
Focusing on influential figures like Wes Watson and Michael Francese who had powerful stories but small audiences, Julian specialized in monetizing and scaling influencer brands to 7 and 8 figures. He reveals the 80/20 strategy he used to skyrocket Wes from 5,000 to 500,000 followers and beyond.
Julian also opens up about the challenging environment in county jail and state prison, the mindset shifts that allowed him to grow even in adversity, and why he believes books and a worthy goal are so crucial to personal transformation. His message is one of hope, redemption, and the power of the human spirit to overcome any odds.
Whether you're an entrepreneur, creator, or anyone on a journey of personal growth, Julian's story and insights will inspire you to reflect deeply and give you practical strategies to build the life and business of your dreams, no matter your starting point. This is an episode you won't want to miss.
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0:00.0 | There's two things that I hope you walk away from as a result of listening to this episode. |
0:08.0 | One, you're going to walk away with the Playbook for building and monetizing an audience. |
0:14.0 | My guest today specializes in working with people who are creating content and have very small audiences, |
0:20.0 | and he helps them grow that to hundreds of thousands, if not millions of followers. |
0:24.5 | And the second thing he does is he monetizes those audiences in a way that builds brand |
0:29.3 | and builds authority. So you have a seven figure and sometimes an eight figure business |
0:34.5 | as a result of this process. If you know the name West Watson, |
0:38.1 | he's one of the biggest guys in the personal development space. My guest today is one of the |
0:43.3 | people behind the scenes in that business, as well as behind the scenes in a lot of the big |
0:49.5 | names in the personal development space. So the first thing you're going to learn is how to build and monetize an audience because |
0:55.9 | the people that he works with started with very tiny audiences of just a few hundred or a |
1:01.0 | few thousand people and now they're household names in their industry. |
1:04.7 | The second thing you're going to walk away with today is you're going to see that it's not |
1:08.5 | too late. |
1:09.4 | If you are starting over, if you're starting a new chapter, if you feel like you're behind, you're going to see that it's not too late. If you are starting over, if you're starting |
1:11.5 | a new chapter, if you feel like you're behind, you're going to hear Julian's story of how he |
1:17.2 | turned around his life. Just a handful of years ago, Julian was in prison. He talks about how he got |
1:22.2 | there, what it was like, and what his experience was when he got out because he was starting over with nothing. |
1:29.4 | Today, he's the guy behind seven and eight figure businesses. |
1:33.6 | He's the guy that influencers go to when they want to build and monetize their audiences. |
1:38.9 | He has a completely new life. |
1:40.8 | And he rebuilt his entire life in just a handful of years. |
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