4.8 • 793 Ratings
🗓️ 1 April 2024
⏱️ 43 minutes
🧾️ Download transcript
This is one of the most valuable podcasts we've ever shared on the show.
Even if you're not at the million dollar mark, this episode will help you see the road ahead and make it "normal" for you to think about hitting $100M.
I asked Branden Coluccio to speak at our last Capitalist Pigs event about normalizing the step-by-step framework to get to $100M because he's been there before.
He has experience both as a founder and in the private equity space buying and selling brands.
This talk was invaluable to me, and I hope you enjoy hearing it as much as I did at the event.
If you'd like to join our community and hear from others like Branden, head to https://Capitalism.com/PIG
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/Million
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0:00.0 | Ever since I was a kid, I had a dream and a goal of making $100 million, accumulating a net worth of $100 million by the end of my career. |
0:14.0 | I don't know why I picked that number, but it was probably because as a young kid from a low middle class family in Cleveland, Ohio, who had no idea |
0:23.9 | how he was going to make his way in the world, that dream felt impossible. And I just wanted to |
0:28.7 | see if I could figure out how something like that could be accomplished. Now, to this day, |
0:34.5 | that still feels fairly impossible to me because I've never done it before. |
0:39.4 | I've built million-dollar businesses. I've built 10 million-dollar businesses. I've never built |
0:44.1 | a hundred million-dollar business. And that seems one step above my current knowledge base or my |
0:50.5 | current set of capabilities. But to some people in this world, believe it or not, |
0:56.1 | that is not only possible, but it is a very logical step-by-step framework. And I have |
1:03.0 | always found it to be beneficial to get around those people for whom big ideas or big success |
1:08.9 | is a very logical flow, because it makes it more tangible. It |
1:13.5 | makes it more real. For example, I have kind of built my career on being the zero to one million |
1:19.6 | guy. I have helped hundreds of entrepreneurs, maybe thousands at this point, build their first |
1:25.4 | million dollar business because I break it down into very |
1:28.3 | logical steps. First of all, if you have four products at 25 sales a day that sell for an average |
1:34.2 | price point of $30, you have a million dollar business. And of course, there are many steps along |
1:40.1 | that journey of getting 100 sales a day and building a million dollar business. |
1:44.6 | But once you frame it into a very logical flow, it becomes tangible. |
1:49.9 | It becomes doable. |
1:51.0 | There's still work. |
1:52.3 | There's still a process. |
1:53.8 | But now all of a sudden, it's not so crazy. |
... |
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