Fresh Sends - Where People Feel Seen, Known, and Loved
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 9 October 2022
⏱️ 54 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Yotpo.
Ty and Jesse say, “We started with flowers, so we ship flowers nationwide. And, we focus on really the simplicity and the heart behind sending a gift, the gesture of it. We are planning on launching other non-perishable gifting products later this year, which is really exciting. It's been so fun to see how, how our product resonates with our consumer and really focusing on how can we foster authentic connections and help people feel seen, known, and loved through our products. That's the mission of it.”
Today we talked with Ty Hiss and Jesse Hiss, Co-founders at Fresh Sends. Fresh Sends is building a go-to gifting brand that delivers products you and your recipient will love with an experience that’s unmatched. They’ve renamed gifting, and it’s called sending.
We discussed topics from becoming entrepreneurs to building a go-to-gifting brand, and the lessons learned along the way. Topics include:
* Their gratefulness towards their family and the support given in their entrepreneurial journey
* Why they started the brand?
* Why the business took off right away
* Why it’s important to them that the brand stands for something
* Lesson #1 - You never know who you meet in college
* Lesson #2 - Don’t get trapped in analysis paralysis
* Their mission of helping people feel seen, heard, and loved
* Why their partnerships are so important to them
* The tremendous opportunity in business-to-business
* Advice for entrepreneurs including play the long game, don’t overthink things, and don’t be afraid to ask for help
* Their goal of buying flowers in 5 clicks or less
* Review of current and future products
* And more…
Join Ramon Vela, Ty Hiss and Jesse Hiss as we break down the inside story of Fresh Sends, on The Story of a Brand.
For more on Fresh Sends, visit: https://freshsends.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | So it's, I think maybe that's one of the biggest, biggest lessons for me is that it's not |
| 0:04.7 | necessarily how you feel in that exact moment or day, but more of that long term strategy |
| 0:09.7 | and playing that, that long game. And I think what I've learned, what we've learned through |
| 0:16.0 | our entrepreneurial journey is that even the little progress day, even when you don't feel like you're winning, |
| 0:21.7 | you're still making progress and that you're playing more of a long game. So even that small |
| 0:28.0 | progress, that bricklaying day after day, you'll look back months and months later and be like, |
| 0:32.8 | wow, we've really built something over time. So it's, and I think maybe that's one of the biggest, biggest lessons for |
| 0:40.7 | me is that it's not necessarily how you feel in that exact moment or day, but more of that |
| 0:45.5 | long-term strategy and playing that, that long game. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:05.2 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:10.3 | So each week, I interview the founder of a consumer brand, unpack their story, their products |
| 1:15.6 | and their mission so you can decide which products are worth buying and which brands are worth supporting. |
| 1:24.6 | Ty and Jesse say, we started with flowers. So we ship flowers nationwide and we focus really on |
| 1:31.9 | the simplicity and the heart behind sending the gift, the gesture of it. We're planning on launching |
| 1:37.6 | other non-perishable gifting products later this year, which is really exciting. It's been so fun to |
| 1:43.7 | see how our product resonates with our |
| 1:45.5 | consumers and how we're really focusing on fostering authentic connections and helping people |
| 1:51.5 | feel seen, known, and love through our products. That's the mission of it. Today, we talk |
| 1:59.7 | with Ty and Jesse Hiss, co-founders at Fresh Sense. FreshSense is |
| 2:05.3 | committed to building a go-to gifting brand that delivers products you and your |
| 2:09.8 | recipient will love with an experience that's unmatched. Actually they've renamed |
| 2:15.7 | gifting and it's now called sending. |
... |
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