Affable.ai - Use AI to Find the Best Influencer for Your Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 11 October 2022

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

“We noticed a trend that commerce was moving from search to social. Meaning, people were buying more and more off, scrolling through Instagram and watching YouTube. And so we asked ourselves, if this trend holds true, then how do we enable every single brand, no matter how small or big they are, no matter where they are in the world, to drive revenue and performance via micro influencers, influencers, celebrities on YouTube, Instagram, and the whole creator economy. That’s how Affable.ai was born.”

In today’s episode, we interview Nisarg Shah, Co-founder & CEO at Affable.ai. The Affable.ai platform allows brands to discover, engage and measure social media influencers through artificial intelligence algorithms that profile influencers and their audience across social media such as Instagram, YouTube, twitter, Facebook, etc.

We discussed everything from trends in the market, being a Saas entrepreneur, best practices in influencer marketing, how the Affable.ai platform works for brands, and more.

* The gratefulness he feels for his team
* The origin story of Affable
* Trend #1 - Why commerce is moving from search to social
* What will brands need to support new trends in ecommerce
* Nsarg’s eureka moment
* Trend #2 - Why brands are thinking of influencers as affiliates
* Why more and more of brand’s marketing spend is going toward influencer channels
* Why influencers signify trust
* The Four Influencer Marketing Best Practices brands should implement
* The features of the Affable.ai platform
* Future plans

Join Ramon Vela and Nisarg Shah, as we break down the inside story of Affable.ai on The Story of a Brand.

For more on Affable.ai, visit: https://www.affable.ai/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player.

This episode is brought to you by Yotpo.

Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.

Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.

Take 8 minutes or less to add a recurring revenue channel to your business.

Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription

Transcript

Click on a timestamp to play from that location

0:00.0	One way to balance it is just find creators who resonate with your brand guidelines or brand story.
0:06.9	If you have things that the creators should not be talking about, just look at the recent content.
0:12.5	Look at the brands they've worked with recently and see if they fit into your story or not.
0:17.0	But once you do identify them, then give them the creative freedom.
0:21.9	So I think there's also this whole shortlisting process that should go in to choose the creators and then give them the creative
0:27.8	freedom. Rather than that, a lot of that, what they do today is they would have heard some big names
0:32.7	or they see that some influencers are getting popular. They show up on some magazines and would reach out to them and start engaging them
0:40.5	and then try to control the content.
0:43.2	And these collaborations do not work very well.
1:02.3	This. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies.
1:03.9	I'm Ramon Vela, and I believe that people want to know more about the brands and the
1:08.1	products they purchase.
1:09.3	So each week, I interview the founder of a
1:11.5	consumer brand, unpack their story, their products, and their mission so you can decide which
1:16.2	products are worth buying and which brands are worth supporting. We noticed a trend that
1:24.9	commerce was moving from search to social, meaning people were buying
1:29.0	more and more off scrolling through Instagram and watching YouTube.
1:32.7	And so we asked ourselves, if this trend holds true, then how do we enable every single brand
1:38.0	no matter how small or big they are, no matter where they are in the world, to drive revenue
1:43.3	and performance via micro-influencers,
1:46.1	influencers, celebrities on YouTube, Instagram, and the whole creator economy.
1:51.5	That's how affable.a.i was born, and that's according to Nisarg Shaw.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.