Free PR with Cameron Herold
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 14 May 2022
⏱️ 26 minutes
🧾️ Download transcript
Summary
Cameron is known around the world as the CEO Whisperer, and he's just published his 5th book Free PR to share with you the secrets he's been sharing with coaching clients for years.
Top 3 Value Bombs:
1. Don't try to land the biggest outlet, try to get covered first in small, monthly magazines.
2. It's really less about coming up with new angles and more about understanding the target audience of the outlet you want to speak to.
3. The 3 things you need to know when approaching PR: Know your angle, know your target, and pick up the phone!
Get Cameron's book on Amazon today - Free PR: How to Get Chased By The Press Without Hiring a PR Firm
Sponsor:
Klaviyo: To learn how Klaviyo's marketing automation software can help you build high-value customer relationships — and make more money for your business — visit Klaviyo.com/fire!
Transcript
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| 0:00.0 | Boom! |
| 0:01.0 | Shake the room, Fire Nation! |
| 0:05.0 | JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot Podcast |
| 0:09.5 | Network with great shows like Business Made Simple. |
| 0:13.4 | Today we're pulling a timeless EO Fire classic episode from the Archives and we'll be |
| 0:17.5 | breaking down free PR. |
| 0:20.2 | That's public relations. |
| 0:21.7 | To drop these value bombs, I have brought Cameron Harald into EO Fire Studios. |
| 0:26.2 | Cameron is known around the world as the CEO Whisperer and he just published his fifth |
| 0:30.8 | book, Free PR. |
| 0:33.0 | To share with you the secrets he's been sharing with coaching clients for years and today |
| 0:37.7 | Fire Nation, we'll be talking about how you shouldn't be trying to land the biggest |
| 0:40.8 | outlets, get covered first in small monthly magazines and he shows you how the three things |
| 0:45.8 | you need to know when approaching PR, your angle, your target and pick up the phone and |
| 0:50.3 | so much more when we get back from thinking hours. |
| 0:53.8 | Vali is a hot new video messaging app that entrepreneurs are using for coaching, community |
| 0:59.8 | and collaboration. |
| 1:01.4 | Sign up today at voliapp.com slash EO Fire and get grandfather into their free forever |
| 1:07.9 | plan. |
| 1:08.9 | That's voliapp.com slash EO Fire. |
| 1:13.6 | Business Made Simple hosted by Donald Miller takes the mystery out of growing your business. |
| 1:18.6 | Check out recent episodes like How to Escape a Villain Mindset and the framework that |
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