Free PR with Cameron Herold
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 14 May 2022
⏱️ 26 minutes
🧾️ Download transcript
Summary
Cameron Herold is known around the world as the CEO Whisperer, and he's just published his 5th book Free PR to share with you the secrets he's been sharing with coaching clients for years.
Top 3 Value Bombs:
1. Don't try to land the biggest outlet, try to get covered first in small, monthly magazines.
2. It's really less about coming up with new angles and more about understanding the target audience of the outlet you want to speak to.
3. The 3 things you need to know when approaching PR: Know your angle, know your target, and pick up the phone!
The industry's best Press Release distribution network - PR NewsWire
Sponsors:
HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com!
Volley: A hot new video messaging app that entrepreneurs are using for coaching, community, and collaboration! Sign up today at VolleyApp.com/eofire and get grandfathered into their free forever plan!
Transcript
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| 0:00.0 | Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot |
| 0:09.0 | Podcast Network with great shows like Business Made Simple. Today we're pulling a timeless EO Fire classic |
| 0:15.7 | episode from the archives and we'll be breaking down free PR. That's public relations. |
| 0:21.6 | To drop these value bombs, |
| 0:23.0 | I brought to Cameron Herald into Eofire Studios. |
| 0:25.9 | Cameron is known around the world as the CEO Whisperer, |
| 0:29.2 | and he just published his fifth book, Free PR, |
| 0:32.7 | to share with you the secrets he's been sharing |
| 0:35.0 | with coaching clients for years. |
| 0:37.4 | And today, Fire Nation, we'll be talking about how you shouldn't be trying to land the |
| 0:40.4 | biggest outlets, get covered first in small monthly magazines. |
| 0:44.0 | And he shows you how the three things you need to know when approaching PR, your |
| 0:47.4 | angle, your targets, and pick up the phone. |
| 0:50.2 | And so much more when we get back from thinking our sponsors. |
| 0:55.1 | Volley is a hot new video messaging app that entrepreneurs are using for coaching, |
| 0:59.4 | community, and collaboration. |
| 1:01.2 | Sign up today at volley app.com slash EO fire and get grandfather into their free forever |
| 1:07.8 | plan. |
| 1:08.7 | That's volley app.com slash EO fire. |
| 1:13.1 | Business Made Simple hosted by Donald Miller |
| 1:15.4 | takes the mystery out of growing your business. |
| 1:18.5 | Check out recent episodes like how to escape a villain mindset |
... |
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