Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands

to learn their stories, what makes them tick, and tips and tricks that make a difference. This is Anika Jackson and today I have the pleasure of speaking to Frederick Carey.

Frederick, I'm really excited for you to talk about what you're doing now, but how you got there, I think is the really important thing because you are turning the idea of launching a company and venture capital and all of these angsty situations that many entrepreneurs have to deal with.

So first of all, thank you for being here.

Well, it's a pleasure to be here and how long is this show going to be?

Because I don't know, I can tell you my whole journey, but we can kind of zip through.

Yeah, let's zip through then.

Because you do have, I mean mean you have vast experience as a

CEO as a chairman as a managing director working in finance. Did you always know

first of all I guess that you wanted to be an entrepreneur

because it looks like you've had some of the push pool that we all have where I'm an

entrepreneur oh but the stall looks really good no no I'm an entrepreneur

yeah I actually became an entrepreneur really early and it's not any glorious reason.

It's just that I didn't think anybody would have me in corporate America and I really had no choice.

And so it wasn't that I ever tested that theory, but I just felt that I should do things on my own, my own way, be my own boss and try to build things that I could be proud of and that's how I ended

up taking that journey and it's a journey.

Any of you guys are wanting to get into it.

It's a journey that never ends.

Right.

It is.

And that's something I don't think I really understood before I became an entrepreneur is all of the,

in my family we have educators and social workers and entrepreneurs it seems and I would see them

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