Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands

to learn their stories, what makes them tick, and tips and tricks that make a difference. Today I am speaking to Alexander Concepcion

about his new book, but also about his life as an entrepreneur.

First of all, thank you for being on the show.

Yeah, thank you so much for having me.

Of course.

And I've seen and everything I've looked at about you, you went from finance to the world of real estate

to having multiple companies to now writing a book called Survival First, which is, I love the way you describe it.

So I want to leave that up to you though to tell the audience a little bit about

the impetus behind writing it after you went through all this other journey.

Yeah, seeing I was in finance as a little bit of stretch.

I attempted to getting finance.

I had a finance degree and I spent years getting rejected from every interview I ever did in finance and I wound up

burning my college diplomas and moving to Texas.

Okay.

And starting effectively, I just hit the reset button and started from scratch.

Yeah. And I stumbled around from a job then side gig to side gig going broke and then just stumbled into real estate as something I thought was going to buy me some time

so I could get a real job and that was seven years ago and I just became an entrepreneur kind of by accident because nothing else was working.

Yeah.

And thank God.

Yeah.

Life was clearly telling you that you were meant to have a different path and be an entrepreneur, not work for somebody else.

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