Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands

to learn their stories, what makes them tick, and tips and tricks that make a difference.

Today I am here with a friend that I met a while back at a conference and even though she's moved across the pond if you will we've had the fortune of staying in touch. Hayal Shah I'm so happy to see you thank you for being here

thank you for being here. Thank you, Anika.

It's an opportunity and very exciting to be here.

Wow.

So let's talk about your background.

You were in business, and then you pivoted a little bit in the last few years when you came up with a new

concept but I want to hear more about your background first and your job and work experience and how that led you on the path you're on today.

Yeah, so I actually was born and brought up in India.

So I've been in three countries, so let's start with that. So I moved to the U.S. as part of my job. And at that time I was working with one of the consulting companies and had an opportunity to work with big brands like Coca-Cola, Jilit, helping them with their

implementations and product development. So that was pretty exciting and soon after that.

I always want to do something different.

So I joined another domain, which is the entertainment domain,

and I was there with Warner Brothers for almost eight years,

doing lots of different things.

But most of it in the digital and

the world and helping the entertainment world embrace you know technology

and data. Soon after that I actually just kind of moved into a completely different domain which is

Ed Tech and I joined a Saps company and that was pretty exciting but was honestly a springboard for my career development.

I was there for eight years, but I started as a senior project manager,

but was given so many opportunities and worked so hard that I was the senior director for Strachian

...