Franne Golde - Franne Golde's Journey from Songwriting to Fashion Innovation
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 16 April 2024
⏱️ 43 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands.
Welcome to today's episode, in which Rose Hamilton, Founder of Compass Rose Ventures, discusses the fascinating journey of Franne Golde, Founder and CEO of Franne Golde and a former songwriter who danced her way into the fashion industry and established a thriving specialty retail brand.
Franne Golde is a women's apparel brand that created the "Magic" Pants and other figure-flattering basics for the office or wherever life takes you.
She is a former songwriter who turned her love for fashion into a thriving business.
In this interview, we explored:
- How her roots in music influenced her entrepreneurial path
- The accidental start of her fashion journey with a school boutique fundraiser and how it blossomed into a full-fledged clothing line.
- Discovering a unique fabric led to creating a game-changing pair of pants.
- Overcoming manufacturing hurdles with the help of personal connections.
- Franne's belief in commitment and how the universe conspires to assist dedicated people.
- Her strategy in using online marketing, personal outreach, and referrals over traditional advertising.
- A serendipitous endorsement from Oprah Winfrey's stylist, propelling her "magic pants" into the limelight.
- Addressing the challenges of balancing marketing expenses and adapting to market changes.
- The importance of in-person interactions and maintaining a personal touch within a converted recording studio space.
- And so much more...
For entrepreneurs and dreamers alike, Franne's journey offers inspiration and practical insights into navigating the business world and successfully shifting from one career to another.
Additional Information:
For listeners who want to experience the comfort and style of Franne's "magic pants" for themselves or to connect with her brand, visit:
Listens get 20% off their next full-priced order. Use promo code STORY.
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Today's Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
The Story of a Brand and Compass Rose offer "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
SARAL - The Influencer OS for Brands: http://storybrandoffer.com/
Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.
Transcript
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| 0:00.0 | I think the best advice is, or yeah, I mean, |
| 0:06.0 | from my experience is to, if you have an idea |
| 0:09.9 | and you believe in it and you think it's amazing, go for it. |
| 0:15.4 | You just don't know. |
| 0:17.6 | Nobody knows what the future holds, Nobody. And, you know, I would hate to regret having not |
| 0:25.9 | kind of moved on my idea as I see how it's unfolded. It's like magic. And I would never |
| 0:34.6 | discourage anybody from doing anything because you never know. |
| 0:40.5 | You never know what can happen. |
| 0:52.1 | Hi, I speak to hundreds of founders and CEOs of consumer brands each year, and they are facing unprecedented challenges from changing consumer behavior, inflation, election your anxiety, the cost of capital, and more. |
| 1:08.0 | However, finding an experienced knowledgeable advisor to help your |
| 1:12.0 | consumer brand shouldn't be challenging. That's why the story of a brand has worked |
| 1:17.6 | with the Compass Rose team, my strategic partner, to provide relief. We are offering a |
| 1:25.2 | no-cost solution exclusively for consumer brand founders and CEOs featured on the story of a brand show, as well as listeners. |
| 1:35.2 | Whether it's to answer your questions, be that unbiased third-party sounding board, help you map out your brand's growth trajectory, or prepare your brand and financials for investors or acquisition or more. |
| 1:48.9 | Simply fill out the form, answer a few questions, and book a one-on-one call with Rose Hamilton, the founder of the Compass Rose team. |
| 1:57.9 | This is a $500 value. The calendar is limited. So book your time now. Simply visit |
| 2:04.9 | CompassroseVentures.com forward slash Ramone. Compassroseventures.com forward slash Ramon. |
| 2:14.2 | Hello listeners. I'm so excited today because I have Frannie Goldie, who is the founder of |
| 2:22.8 | Frannie Goldie, which is an amazing specialty retailer. And she's got quite the story in terms of how |
| 2:31.5 | she began creating her own brand. And I think it's going to be quite a |
| 2:36.4 | treat. And especially tune in for any of those of you who might be thinking about building a brand or |
| 2:42.5 | in the midst of scaling. She's at such a wonderful growth space in the trajectory here. |
... |
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