Brightland - For the Love of Food & Cooking
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 10 April 2024
⏱️ 50 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands.
In this enlightening episode, Ramon Vela takes a deep dive into the world of food and beverage with Aishwarya Iyer, Founder, CEO, and visionary behind Brightland.
Join us as we uncover the passion, challenges, and innovative strategies behind building a brand that’s as much about quality and sustainability as it is about its products.
Brightland makes artfully crafted ingredients to help pour on a little bit of the good life. Best known for our iconic olive oils, we source all our products directly from small, family farms in California and Hawaii.
Key Highlights:
Entrepreneurial Well-being: Aishwarya discusses the role of gratitude and meditation in managing the stress of entrepreneurship, offering listeners a glimpse into the daily practices that keep her grounded.
The Genesis of Brightland: Learn about Aishwarya’s journey to starting Brightland, inspired by the health benefits of olive oil and a commitment to transparency, quality, and sustainability.
Navigating Entrepreneurial Challenges: From handling disappointment and uncertainty to the significance of self-compassion, Aishwarya shares her hurdles and how she’s overcome them.
Behind the Scenes of Product Creation: Get an insider look at Brightland’s meticulous approach to creating its products, which involves prioritizing quality over cost, working closely with family-owned farms, and adopting a unique vinegar production method.
The Art of Olive Oil: Explore the parallels between olive oil and wine. Aishwarya provides expert advice on storing, tasting, and even incorporating olive oil into your coffee for an extra health boost.
Brightland’s Products: Delve into the world of Brightland’s oils, vinegar, and honey, learning about the importance of quality sourcing, innovative blends, and the brand’s plans for retail expansion and education on olive oil’s health benefits.
Conclusion:
Aishwarya Iyer’s journey with Brightland is a testament to what passion, resilience, and a focus on quality can achieve in the entrepreneurial world.
Whether you’re a food enthusiast, an aspiring entrepreneur, or someone curious about incorporating healthier options into your lifestyle, this conversation offers valuable insights and inspiration.
Tune in to discover the heart and soul behind Brightland and find a new appreciation for the humble olive oil in your kitchen.
For more on Brightland, visit: https://brightland.co/
Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!
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Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
SARAL - The Influencer OS for Brands: http://storybrandoffer.com/
Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.
Transcript
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| 0:00.0 | And I didn't really think that I was meant to be an entrepreneur. Honestly, I still pinch myself. |
| 0:06.2 | And if somebody were to tell me that, you know, 10 years ago, that this is where I'd be now, |
| 0:10.8 | I would have laughed. But I think it was something that just drew me forward and said, I have to |
| 0:17.9 | create this and put it out into the world. And once I met some of the |
| 0:22.3 | incredible family-run farms who we work with here in California, that was just a huge opening |
| 0:29.0 | point of, wow, being able to champion something that's local, American-made, incredibly well-sourced, |
| 0:36.5 | delicious, |
| 0:39.7 | bring so much joy to so many people. |
| 0:42.5 | And then we can create a lot of beauty out of it, too, |
| 0:43.6 | and create a brand. |
| 0:44.9 | Like, that's a dream. |
| 0:48.6 | So sometimes I also feel like of the story of a brand. |
| 1:04.3 | Like always, we have an amazing guest and brand that we're going to feature on today's show. |
| 1:08.3 | But before we do, I have a brief sort of shoutout slash |
| 1:12.7 | announcement. Hi, I speak to hundreds of founders and CEOs of consumer brands each year, |
| 1:18.7 | and they are facing unprecedented challenges from changing consumer behavior, inflation, election |
| 1:25.8 | your anxiety, the cost of capital, and more. |
| 1:28.2 | However, finding an experienced knowledgeable advisor to help your consumer brand shouldn't be |
| 1:34.9 | challenging. That's why the story of a brand has worked with the Compass Rose team, my strategic |
| 1:41.2 | partner, to provide relief. We are offering a no-cost solution exclusively for consumer brand founders and CEOs |
| 1:50.7 | featured on the story of a brand show as well as listeners. |
| 1:56.1 | Whether it's to answer your questions, be that unbiased third-party sounding board, help you map out your |
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