Talk to me about terms, though, specifically.

You know what?

Honestly, can we stop this?

Because I didn't, this is not even remotely what I agree to talk about.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Juan from Zoom.

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Hey folks.

My guest today is Mark Stuce.

He's a CEO of Proof Analytics, a marketing analytics platform that helps

CMOs and CFOs bridge the ROI gap by providing cause and effect

analytics that shows marketing

and sales true business impact on financial worth. An award-winning B2B CMO and CCO, Mark is one of

the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact

on complex long cycle companies. In 2014, he was named innovator of the Year for his pioneering work by U.S.

marketing leaders.

Mark, Dorey, it takes to the top.

Hey, thanks, man.

...