Founder Feature: Todd Harris of Plift
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 19 July 2024
⏱️ 38 minutes
🧾️ Download transcript
Summary
In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Todd Harris, co-founder and CEO of Plift, a hemp-infused beverage brand. Todd shares Plift's mission to provide a non-alcoholic, THC-infused alternative for social drinking, aimed at democratizing cannabis access and offering a healthier option to alcohol-use.
Todd elaborates on the brand's unique name, product development, marketing strategies, and the challenges and successes of distributing their innovative beverages in an emerging market. He also touches on the regulatory landscape of cannabis products, the significance of fostering an inclusive industry, and the fundraising hurdles the company has encountered.
Want to hear more about Plift and its innovative approach to hemp-infused beverages? Tune in now!
Listen in as they share about:
- Plift's Mission and Background
- Market Trends and Industry Challenges
- Dosage and Product Development
- Flavor Development
- Education and Consumer Awareness
- Legal Considerations
- Distribution and Market Strategy
- State Regulations and Distribution Challenges
- Industry Inclusivity and Diversity
- Supporting Underrepresented Founders
- Fundraising Approach
- Debunking Myths About Cannabis
- Customer Feedback and Motivation
Episode Links:
Plift Website
Todd Harris LinkedIn
Email: hello@plift.com
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Show Links:
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- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Are you paying a ton in shipping to send out products, samples, and whatever else? |
| 0:05.0 | The fees really add up, but lucky for you, we now have a partner that gets you access to the discounted shipping rates that are usually only available to those big companies. |
| 0:14.0 | I worked with them for my last beverage brand and I can tell you, they definitely got us savings. |
| 0:18.0 | Whether you're sending overnight samples, fulfilling e-commerce |
| 0:21.1 | orders, or even a 40-foot ocean container, our partner, Enterprise Purchasing Group, or EPG, has |
| 0:27.5 | got you covered. There are a bunch of free benefits you can get by signing up with them. You |
| 0:31.8 | can get up to an 86% discount on small parcel shipments from UPS, D-HL Express, UPS, and more. |
| 0:39.1 | You get really competitive L-TL and F-T-L rates through UPS. |
| 0:43.1 | You get discounted spot and fixed ocean rates through Flexport and MERSC. |
| 0:47.2 | You get exclusive air frets, and you also get preferential terms with supply chain financing. |
| 0:52.9 | All you need to do is reach out to |
| 0:54.3 | Francis Agass. His email is Francis, F-R-A-N-C-I-S, at enterprisepurchasing.com. |
| 1:02.0 | Mention the startup CPG discount and take advantage of those savings. Good luck, everybody, |
| 1:06.8 | and happy shipping. |
| 1:22.1 | Thank you. and happy shipping. People don't love the taste of alcohol. |
| 1:24.2 | Some people do, but most people don't. |
| 1:26.0 | They drink because they want to feel something. |
| 1:28.0 | And so can we provide people with a really great feeling, a great tasting product that's |
| 1:33.5 | naturally going to be a better for you option, the drinking? And so right time of meeting consumers |
| 1:38.5 | and consumer demands where they are, but also just providing a safe, soft, and approachable entry into this industry, right? |
| 1:46.4 | Like, smoking a joint is not super social. |
| 1:49.0 | Eating a gummy is not social at all. |
... |
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