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The Startup CPG Podcast

#152 Direct Store Delivery 101: Allison Taylor, Pint Size Hawaii, and Ahmed Chehade, Good Stuff

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 16 July 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Allison Taylor, Director of Business Development at Pint Size Hawaii, and Ahmed Chehade, Chief Operating Officer at Good Stuff Distributor, Inc. to delve into the intricacies of Direct Store Delivery (DSD) relationships in the retail sector. They explore the nuances between DSDs and broadliners, dissect market dynamics, and offer insights into operational strategies and brand support, while highlighting these two well-regarded DSDs who focus on Hawaii and NorCal, respectively.


They uncover the strategies and challenges facing modern retail operations. Pricing considerations, incentive programs, and actionable recommendations for enhancing customer engagement through in-store demos are also discussed.  Whether you're a seasoned entrepreneur or a startup enthusiast, this episode promises valuable insights to propel your business forward.


Tune in and learn how to optimize your retail strategy today!


Listen in as share about:

  • The Nature of DSD and Its Importance
  • Brand Success Stories
  • The Difference Between DSD and Broadline Distributors
  • How Brands Find the Right DSD Partner
  • Distribution Channels and Market Entry
  • Operational Processes
  • Challenges of Distribution in Hawaii and NorCal
  • Importance of Local Teams
  • Effectiveness of Demos and Incentives
  • Financial Considerations
  • Strategies for Success


Episode Links:

Good Stuff Distributor, Inc. Website

Pint Size Hawaii Website
Allison Taylor’s LinkedIn

Ahmed Chehade’s LinkedIn


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

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Transcript

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0:00.0

Are you paying a ton in shipping to send out products, samples, and whatever else?

0:05.0

The fees really add up, but lucky for you, we now have a partner that gets you access to the discounted shipping rates that are usually only available to those big companies.

0:14.0

I worked with them for my last beverage brand and I can tell you, they definitely got us savings.

0:18.0

Whether you're sending overnight samples, fulfilling e-commerce

0:21.1

orders, or even a 40-foot ocean container, our partner, Enterprise Purchasing Group, or EPG, has

0:27.5

got you covered. There are a bunch of free benefits you can get by signing up with them. You

0:31.8

can get up to an 86% discount on small parcel shipments from UPS, D-HL Express, UPS, and more.

0:39.1

You get really competitive L-TL and F-T-L rates through UPS.

0:43.1

You get discounted spot and fixed ocean rates through Flexport and MERSC.

0:47.2

You get exclusive air frets, and you also get preferential terms with supply chain financing.

0:52.9

All you need to do is reach out to

0:54.3

Francis Agass. His email is Francis, F-R-A-N-C-I-S, at enterprisepurchasing.com.

1:02.0

Mention the startup CPG discount and take advantage of those savings. Good luck, everybody,

1:06.8

and happy shipping.

1:21.7

Thank you. and happy shipping. To be honest, we all in the DSD world kind of have the same angle and our same goals right so making friends in the

1:30.3

dsd world and it's totally cool with me i mean collaborating is so fun getting to work with other

1:36.3

brands i've got friends over at rainforest and friends at l-d high touch and alison right i mean everyone's so

1:42.4

cool just great to work with good people.

1:45.0

Getting good people together is always not a bad idea. So that's why I like to be friends with other DSD.

1:50.0

So if you're wanting to expand in the market, a DSD is a good way to go deep with your brand.

1:55.0

Build relationships in the region that you're launching or that you want to grow in.

2:00.0

Because those are the those are the

...

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