#153 - Buyer Spotlight: Tyler Killgore, GreenAcres Market
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 23 July 2024
⏱️ 45 minutes
🧾️ Download transcript
Summary
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market. Tyler shares his expansive journey within the grocery industry, from his rapid progression and previous experience in direct store delivery ventures to his current pivotal role. He provides deep insights into his responsibilities at GreenAcres, focusing on product sourcing, selection strategies, mentorship, and the integration of local sourcing initiatives.
Tyler delves into the intricacies of managing product categories, stressing the importance of maintaining a consistent SKU mix and utilizing newsletters effectively for promotional campaigns. He also explores the challenges associated with transitioning between distribution partners and offers invaluable advice on successfully launching new products in a competitive market environment. Tyler further highlights current consumer trends, particularly the growing popularity of microwavable and frozen entrees, underscoring shifts in consumer preferences and market dynamics.
Tune in now!
Listen in as shares about:
- Tyler's Mentorship and Experience
- GreenAcres Market
- Direct Store Delivery (DSD)
- Customer Base and Sourcing Philosophy
- Finding and Evaluating Brands
- Product Launches and Management
- Transition to KeHE Distribution
- Inventory Management
- Promotions and Marketing
- Current Trends and Opportunities
- Events and Networking
Episode Links:
GreenAcres Market Website
Tyler Killgore LinkedIn
Email: tylerk@greenacres.com
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Episode music by Super Fantastics
Transcript
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| 0:00.0 | Are you paying a ton in shipping to send out products, samples, and whatever else? |
| 0:05.0 | The fees really add up, but lucky for you, we now have a partner that gets you access to the discounted shipping rates that are usually only available to those big companies. |
| 0:14.0 | I worked with them for my last beverage brand and I can tell you, they definitely got us savings. |
| 0:18.0 | Whether you're sending overnight samples, fulfilling e-commerce |
| 0:21.1 | orders, or even a 40-foot ocean container, our partner, Enterprise Purchasing Group, or EPG, has |
| 0:27.5 | got you covered. There are a bunch of free benefits you can get by signing up with them. You |
| 0:31.8 | can get up to an 86% discount on small parcel shipments from UPS, D-HL Express, UPS, and more. |
| 0:39.1 | You get really competitive L-TL and F-T-L rates through UPS. |
| 0:43.1 | You get discounted spot and fixed ocean rates through Flexport and MERSC. |
| 0:47.2 | You get exclusive air frets, and you also get preferential terms with supply chain financing. |
| 0:52.9 | All you need to do is reach out to |
| 0:54.3 | Francis Agass. His email is Francis, F-R-A-N-C-I-S, at enterprisepurchasing.com. |
| 1:02.0 | Mention the startup CPG discount and take advantage of those savings. Good luck, everybody, |
| 1:06.8 | and happy shipping. |
| 1:22.2 | Thank you. and happy shipping. Being an independent, we do make sure that we always have deals. |
| 1:25.5 | As you walk in the store, That's a big thing for us. |
| 1:28.2 | Our customers really just love the fact that we've been in the community for 30 years. |
| 1:32.7 | We're around the community. |
| 1:33.9 | We donate our time and our money into the communities, and these could be your neighbors |
| 1:37.7 | that are in the backs of offices, not necessarily someone off in Austin or Denver or something like that. |
| 1:45.0 | So they really appreciate how we give back to the community. |
| 1:48.3 | And that's probably one of our big hallmarks. |
... |
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