Founder Feature: Samantha Edwards of New Breed
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 27 September 2024
⏱️ 48 minutes
🧾️ Download transcript
Summary
In this bonus episode of the Startup CPG Podcast, Grace Kennedy chats with Samantha Edwards, founder of the plant-based food brand New Breed. Samantha shares her inspiring journey, rooted in her Caribbean heritage and nonprofit work, which led her to create a line of flavorful, plant-based products like Jamaican Jerk CHICK’N. She opens up about how her mother’s recovery from cancer through a plant-based diet motivated her mission to make healthy eating accessible.
They dive deep into the challenges of building a CPG brand, from product development and logistics to the complexities of scaling a frozen food business. Samantha also shares her excitement for New Breed’s upcoming launches and offers valuable advice for aspiring entrepreneurs, highlighting the importance of resilience and consumer education.
Tune in now!
Listen in as they share about:
- Mission and Origin of New Breed Meats
- Product Creation & Nutrition
- Retail & Market Challenges
- Consumer Education and Outreach
- Broker Services and Marketing Needs
- Challenges in Founding and Scaling
- Frozen vs. Shelf-Stable Products
- Proudest Moments and Future Plans
- Social Media and Community
Episode Links:
New Breed Meats Website
Samantha Edwards LinkedIn
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Show Links:
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Episode music by Super Fantastics
Transcript
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| 0:48.0 | Thank you. We definitely have really strong cultural Caribbean roots, and we really didn't see that represented |
| 1:08.5 | too much in foods and definitely not in plant-based |
| 1:12.1 | foods. |
| 1:12.5 | And so we really wanted to bring something really clean to the market that can actually |
| 1:17.7 | reach the masses. |
| 1:20.1 | Hello, everyone. |
| 1:21.8 | And welcome back to the start of CPG podcast. |
| 1:25.0 | This is Grace and I'm back with another founder feature. Today I'm talking to |
| 1:29.9 | Samantha, the founder of New Breed. New Breed is a brand dedicated to creating plant-based |
| 1:35.4 | meats that celebrate diversity and empower underrepresented communities. Samantha has been plant-based |
| 1:41.2 | for over 20 years and running new breed for just over five. In this conversation, we talk all about plant-based for over 20 years and running new breed for just over five. |
| 1:45.7 | In this conversation, we talk all about plant-based nutrition, new breeds slow and steady growth, |
... |
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