#163 - The Startup CPG Newswire & PR Tips from Jess Windell
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 1 October 2024
⏱️ 66 minutes
🧾️ Download transcript
Summary
In this episode of Startup CPG Podcast, Daniel Scharff is joined by Grace Kennedy, Startup CPG Podcast Host, and Jess Windell, owner of Maven Consulting and Co-Founder of Dryft Sleep, to explore the launch of Startup CPG Newswire. This innovative, free service is designed to help emerging CPG brands distribute their news and secure media coverage, providing a cost-effective alternative to traditional PR practices.
They highlight the crucial role of strategic PR for early-stage brands, emphasizing the importance of building credibility and waiting for substantial news before investing heavily in PR efforts. Grace and Jess share practical strategies for startups, including leveraging influencers and media, engaging in authentic collaborations, and securing organic endorsements. They also offer tips on crafting press releases that adhere to journalistic standards, making them newsworthy, and distributing them effectively.
To submit your brand's press release for free, please visit startupcpg.com/newswire
Listen in as they share about:
- Startup CPG Newswire
- PR Strategy for Early Brands
- Examples of Newsworthy News
- Influencer and Celebrity Partnerships
- Objective vs. Subjective Content
- The Role of Press Releases
- Process for Submitting Press Releases
- Effective PR Strategies and Resources
- Challenges with PR Agencies
- Maven's Catalyst Program Details
Episode Links:
Maven Consulting LinkedIn
Jess Windell LinkedIn
Instagram: @Dryft Sleep
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics
Transcript
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| 0:00.0 | Is your CPG business taking off? |
| 0:03.0 | You can easily check off the EDI-capable box as you break into retail. |
| 0:08.0 | SPS Commerce is your gateway to retail growth. |
| 0:11.0 | With over 1 million existing trading connections and counting, |
| 0:15.0 | you get instant access to the largest network of up-to-date, mapped EDI connections to retailers, distributors, 3PLs, brokers, and |
| 0:23.8 | other supply chain partners without doing any of the heavy lifting yourself. With over 20 years of |
| 0:29.5 | experience, SPS Commerce is the partner you can trust to get you up and running quickly and be |
| 0:35.1 | there to scale with you as you grow. Plus, their team of experts is available 24-7 for support, |
| 0:41.2 | ensuring you have everything you need. |
| 0:43.7 | Visit SPScommerce.com today to book a demo or learn more. |
| 0:48.0 | Thank you. So I heard this thing the other day from a client of mine actually who runs PR and she said, |
| 1:10.0 | marketing is what you pay for. PR is what you pray for. Loved that. I just think it's not always guaranteed, but when it hits, you're like, hell, yeah. Like, this is incredible. We didn't expect this. And it's not going to happen when you want it to or how you want it to, but the more things you're putting into motion, the likelihood increases. |
| 1:29.3 | I want to be on the cover of Startup CPG. And now you can be because we have launched our free |
| 1:37.3 | startup CPG Newswire service. It's a place for brands to submit their press releases |
| 1:43.3 | about all their exciting developments, |
| 1:45.5 | which we then circulate to our audience. |
| 1:47.8 | We're going to cover that launch today as well as check in with the Newswire sponsor, Jess Windell, from Maven, on all things PR. |
| 1:54.8 | What's considered newsworthy, how do you write a release, and how do you get press coverage? |
| 1:59.5 | To learn more and submit your release, |
| 2:01.5 | check out startup CPG.com slash newswire. See you there. Hey, everyone, I am so grateful for those |
| 2:10.4 | of you leaving reviews on Apple Podcasts. I just want to shout out a few of the people who are doing it. |
| 2:14.8 | So Ken, Grain Free wrote, this is a must-listen pod for anyone in the |
... |
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