At the bare minimum, everybody should be moisturizing their feet.

So you need a really strong skin barrier and an elastic skin barrier to protect against infection and calluses and blisters and dry skin. And so what we recommend for everybody is to use the walkers cream daily or even twice daily. And then the crackteal repair, as you said, is a little bit more of a targeted treatment for folks that suffer with crackteals. But it's interesting how many people do. It's a really, really common problem that just hasn't been talked about very much. Because I think for us, part of the mission of the brand is to hopefully enable and

inspire more people to live more of their life on foot and be out in the world doing whatever

it isn't they love or, you know, for some people, it's their jobs.

So a little bit of proactive care really can make the difference and prevent some of those

disabling injuries that might occur.

Hi. some of those disabling injuries that might occur. Hi everyone, this is Grace.

And today I am interviewing Matt and Kristen of Pedestrian Project.

Pedestrian Project is a brand that makes natural footcare for happier, healthier feet.

Kristen and Matt have years of experience in the industry, and they share their insights into

how they're modernizing the foot care category and how they're using content creation

to educate consumers on the necessity of foot care.

They definitely educated me as I realized in this episode that I probably need to be taking better care of my feet. I've basically never taken care of my care. They definitely educated me as I realized in this episode that I probably need to be

taking better care of my feet. I've basically never taken care of them before. So I hope you

enjoy the episode and as always let me know what you think. Hello and welcome back to the

Startup CPG podcast. This is Grace and I'm here with another founder feature.

Today I am interviewing Matt and Kristen, who are the co-founders of Pedestrian Project, which is a wellness brand that focuses entirely on our feet.

So I'd love to kick us off with the first question, which is just, who is

pedestrian project and why pedestrian project? Yeah, so pedestrian projects started like so many

startups do, a personal need. So I had very, very dry, cracked heels. And I've been a runner and

had a bunch of children. And at some point along the way, my heels just sort of gave out.

And I was sort of suffering with this for quite some time before I finally made my way to the local drugstore and found myself down the foot care aisle.

...