#151 - Field Sales Part 2: Namik Soltan, GNGR Labs
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 10 July 2024
⏱️ 49 minutes
🧾️ Download transcript
Summary
Join Daniel Scharff in this episode of the Startup CPG podcast as he sits down with Namik Soltan, CEO of GNGR Labs and the mastermind behind GNGR Labs' famous ginger shots. They explore Namik Sultan's entrepreneurial journey, from launching amidst COVID-19 to carving a niche with spicy ginger shots launching in the NYC and Northeast markets.
They range from overcoming early distribution challenges and managing field sales teams to navigating NYC's competitive beverage market. Learn how Ginger Labs optimized distributor partnerships and retail merchandising to boost brand visibility and sales effectiveness.
This episode sponsored by SimplyDepo. SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. If you are looking for solid management support to scale, visit https://get.simplydepo.com/startupcpg/
Listen in as they share about:
- GNGR Labs Origin Story
- Market Entry and COVID-19 Impact
- Product Development
- Challenges of Distribution
- Field Sales Strategies
- Handling Competition
- Team Dynamics and Motivation
- Economic Considerations
- Future Growth Strategy
Episode Links:
GNGR Labs Website
Namik Soltan LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey listeners, many brands have their own field sales team. If your brand does, this message is for you. |
| 0:08.3 | Are you looking to improve the efficiency of your field sales reps and have more transparency in the field sales and merchandising of your product? |
| 0:16.5 | Wouldn't you love to keep and manage all the data in one place while juggling all the different orders, customers, and deliveries? |
| 0:23.6 | Our partners at Simply Depot are here to help. |
| 0:27.6 | Simply Depot is a super sales and merchandising platform designed to help emerging brands win independent stores. |
| 0:34.6 | Their technology helps you find potential customers. It digitizes all |
| 0:39.3 | ordering and merchandising activities, and it gets all the store insights you need to scale your |
| 0:44.6 | business. To learn more, email info at simplydepo.com or visit them on the web, simplydepo.com. That's |
| 0:53.7 | D-E-P-O or check the link in the show notes. |
| 0:58.9 | Be sure to mention the Startup CPG podcast. |
| 1:22.6 | Thank you. Since beforehand, I had other brands, so I was already familiar with the New York City Market. I had some relation with some of the stores. |
| 1:24.6 | And also I was working with other distributors as a salesperson. |
| 1:28.4 | I actually was selling Calypso Lemonade. Probably heard about it lemonade. So I was one of the sales |
| 1:33.5 | raps who was built in New York. So I already had some relationship with New York. But then we |
| 1:37.8 | created a whole strategy for New York City. We would send someone in Manhattan, someone in Queens, |
| 1:43.8 | Bronx, and Brooklyn. So we'd split the whole territory. The beauty of New York City, would send someone in Manhattan, someone in Queens, Bronx, and Brooklyn. |
| 1:45.0 | So it would split the whole territory. |
| 1:47.0 | The beauty of New York is you go one block, you have four stores, right? |
| 1:51.0 | So in one day, you can visit 20-30 stores. |
| 1:54.0 | And that obviously some stores didn't want to take a product right away. |
| 1:57.0 | So it was just like a strategy we'd constantly to go back and remind them about the product. |
| 2:02.8 | So that's how pretty much we hear. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Startup CPG, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Startup CPG and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.