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The Startup CPG Podcast

Founder Feature: Cam Mathias of Huntaway

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9642 Ratings

🗓️ 16 August 2024

⏱️ 37 minutes

🧾️ Download transcript

Summary

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Cam Mathias, the visionary founder of Huntaway, an innovative pet food brand. Discover how Huntaway emerged during the COVID-19 lockdown with a mission to deliver nutritious, convenient, and sustainable food for dogs. Cam reveals the story behind Huntaway’s unique use of wild venison as a protein source and shares the journey of developing their innovative products.


They explore the challenges and strategies of running a pet food company, from product development and logistics to customer acquisition. They also dive into the complexities of sustainable packaging and the manufacturing process, offering valuable insights into the pet food industry.


Don’t miss this deep dive into the world of pet nutrition and sustainability. Tune in now!


Listen in as they share about:


  • Huntaway's Origin Story
  • Key Features and Benefits of Huntaway's Products
  • Product Development and Sustainability
  • Growth and Market Presence
  • Unique Selling Points
  • Compostable Packaging and Sustainability
  • Product and Packaging Feedback
  • Consumer Perception and Packaging Evolution
  • Dog Food Storage and Convenience
  • Huntaway's Online Presence

Episode Links:

Huntaway Website

Cam Matthias LinkedIn


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

Transcript

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0:00.0

Hello, amigos. About four years ago, I got a message from a designer in Colombia who said she'd like to work with startup CPG to build her reputation of the U.S.

0:08.9

I couldn't believe how affordable her pricing was and the quality looked top-notch.

0:13.6

I started work with them for startup CPG and then a bunch of my other CPG projects as well.

0:18.6

Fast forward to today, they are the most beloved agency in our

0:21.4

startup CBG community. They've got dozens of happy customers like prickly and so many more.

0:27.4

I recommend them to absolutely anybody who will listen because the combo of top-notch quality

0:31.8

and very reasonable pricing is exactly what you want as a startup brand. You can hire them for

0:37.2

branding, packaging, your website,

0:40.2

or they actually have an awesome startup package that will do all three.

0:44.0

If you want to learn more, email them at StartupCG at Wagondesign Studio.com or check the show notes.

0:51.3

You could also post in our Slack for feedback and just be overwhelmed by how many people

0:55.5

want to sing their praises.

0:57.1

Graziez Wegan.

1:18.1

She was a pretty happy active dog, but we were always very interested in feeding her the best we could.

1:22.4

So we made some prototype products. She's enjoyed eating the product for the last four years.

1:28.6

Chief Barketer or product development officer, she's been involved in kind of trying and testing pretty much everything we've made.

1:33.8

There was a lot of interesting opportunities in the pet space and we had a willing product tester at hand.

1:36.1

So it seemed like a logical thing to move into.

1:46.1

Hi everyone. Grace here and I am back with another founder feature. This week I talked to Cam, the founder of Huntway.

1:51.1

Huntaway is a dog food brand that uses sustainably harvested wild venison in New Zealand,

1:52.4

primary ingredient.

1:58.9

Cam has spent decades in the meat industry, but decided to make a pandemic pivot into dog food back in 2020 to better feed his beloved dog Darcy.

...

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