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The Startup CPG Podcast

#156 - Buyer Spotlight: Glenn Cunningham, Fairway/Gourmet Garage/ShopRite

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9642 Ratings

🗓️ 13 August 2024

⏱️ 43 minutes

🧾️ Download transcript

Summary

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Glenn Cunningham, Director of Center Store for Village Supermarkets, which owns tastemaker New York stores Fairway Market, Gourmet Garage, and local area ShopRites, and is part of the 


Wakefern Co-op. Glenn sheds light on the cooperative model of Wakefern, providing valuable insights into grocery shopping trends and strategies for sourcing and supporting emerging brands.


Glenn discusses distributor preferences and the criteria for getting brands onto shelves at major stores. He shares effective strategies for driving in-store trials and boosting sales, highlights successful brand launches, and offers tips on demo strategies and building a strong social media presence.


Listen in as they share about:


  • Glenn’s start in the Grocery Business
  • Village Supermarkets and Wakefern Overview
  • Store Banners, Sourcing and Finding New Brands
  • Trends and Consumer Behavior
  • Distributors and Partnerships
  • On-Shelf Strategies
  • Fancy Food Show Experience
  • Local and Emerging Brands

Episode Links:

Center Store for Village Supermarkets Website

Fairway Market Website

Gourmet Garage Website

ShopRites Website
Glenn Cunningham LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

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  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com

Episode music by Super Fantastics

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, amigos. About four years ago, I got a message from a designer in Colombia who said she'd like to work with startup CPG to build her reputation of the U.S.

0:08.9

I couldn't believe how affordable her pricing was and the quality looked top-notch.

0:13.6

I started work with them for startup CPG and then a bunch of my other CPG projects as well.

0:18.6

Fast forward to today, they are the most beloved agency in our

0:21.4

startup CBG community. They've got dozens of happy customers like prickly and so many more.

0:27.4

I recommend them to absolutely anybody who will listen because the combo of top-notch quality

0:31.8

and very reasonable pricing is exactly what you want as a startup brand. You can hire them for

0:37.2

branding, packaging, your website,

0:40.2

or they actually have an awesome startup package that will do all three.

0:44.0

If you want to learn more, email them at StartupCG at Wagondesign Studio.com or check the show notes.

0:51.3

You could also post in our Slack for feedback and just be overwhelmed by how many people

0:55.5

want to sing their praises.

0:57.1

Grazias, Wegan.

1:17.6

We're able to sit on different committees for different divisions, work with the buyers, work with divisions. I get to show them what I'm doing in Fairway.

1:19.6

I get to show them what are the new trendy items that I could bring in there, show that we could potentially be on the shop-break shelf in a couple of years.

1:26.6

What are the new trends?

1:28.7

You know, I'm searching for new trends.

1:29.8

You know, I'm walking shows.

1:32.0

I'm trying to bring that, you know, to the buyer's desk too.

1:37.2

You know, there's a handful of stuff that I could point out to, show them what's doing well, you know, share the information.

1:38.8

So it kind of helps us grow.

1:43.9

New York, New York. This is a big one, folks. We've got Glenn Cunningham on the podcast today. He is the center store director for village supermarkets. That's part of the Wakefern co-op and they own some of the most epic New York area banners. Fairway Market, Gour garage, and a bunch of the shop rights.

...

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