BONUS: Meet the 2024 Shelfies Finalists
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 19 August 2024
⏱️ 60 minutes
🧾️ Download transcript
Summary
In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team for an insider look at the 2024 Shelfie Awards. They dive into the intricacies of the judging process, the criteria for selecting finalists, and the standout products that are making waves in categories like skincare, pet care, Beverages, Condiments & Spicy Foods, Snacks, Frozen Foods and Plant-Based Alternatives.
Grace, Patricia, and Kiki share their experiences with these standout products and explain how they sifted through over 1,500 entries to find the top contenders, particularly in snack, frozen food, and plant-based categories. They also highlights the challenges of narrowing down the selections and builds excitement for the upcoming awards ceremony on September 4th. Plus, get the latest on the new Startup CPG marketplace and the exciting boat party planned for the event.
Don’t miss out—tune in to discover the future of CPG innovation and hear all about the exciting developments leading up to the Shelfie Awards!
Marketplace - https://startupcpg.mynishe.com/
Startup CPG’s Fourth Annual Shelfies Awards Ceremony Live - https://www.linkedin.com/events/startupcpg-sfourthannualshelfie7219025992659427330/theater/
Listen in as they share about:
- Introduction of the Shelfie Awards
- Judging Criteria
- Challenges of Judging
- Product Categories:
- Skincare
- Pet Care
- Beverages
- Condiments and Spicy Foods
- Snacks
- Frozen Foods
- Plant-Based Alternatives
- Shelfies 2024 Competition and New Initiatives
- Acknowledgments and Sponsorships
- Announcements
Episode Links:
Kiki on LinkedIn
Patricia on LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Join the Startup CPG Slack community (15K+ members and growing!)
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- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | When we launch the shelfies, we do have a base of categories, but we always expand based on the products that we receive. |
| 0:17.0 | So even though if you don't see like, hey, these are the categories we are going |
| 0:21.5 | to do, we always add more. Like this year, we have way more than the ones that we said we are |
| 0:26.0 | going to do. But yeah, what we're looking for is innovation in the industry. We take the time |
| 0:32.9 | to read like every brand story to see which one also like stands out for us, the sustainability, |
| 0:40.3 | the packaging, the branding, so many things like play a part and of course like the feel, |
| 0:46.3 | the taste or for skincare, like the results that we have over time. |
| 0:51.3 | Hello everyone and welcome back to the Startup CPG podcast. |
| 0:56.9 | Today we have a very special episode because last week we finally announced the Shelfies |
| 1:03.2 | 2024 finalists. |
| 1:05.9 | We tried over 1,500 products, everything from beauty to baby, with even our furry friends joining |
| 1:14.0 | the judging panel. This year's competition was fierce, and it was so hard to narrow down |
| 1:20.7 | the brands that we wanted to give this award of even a finalist, let alone the winners themselves. So in this episode, I talked to |
| 1:30.2 | Patty and Kiki, my fellow Shelfi's judges, about the brands that stood out, why they stood out, |
| 1:36.7 | and what we were looking for as we were judging these products. I hope you enjoy this episode, |
| 1:42.5 | and as always, let me know what you think. And please do join us for |
| 1:46.8 | the Shelfies Award ceremony live on LinkedIn on September 4th. |
| 1:54.0 | Hello, everyone. Welcome back to the Start of CPG podcast. Today we are here with an extra special bonus episode. |
| 2:04.7 | Now that we have officially, Drumroll please, announced the finalist for the 2024 |
| 2:10.6 | Shelfy Awards. I'm so lucky to be joined by Patricia and Kiki, who are my fellow judges in the Shelfi Awards. |
| 2:20.2 | So I'd love for you guys just to introduce yourself really quick. |
| 2:22.9 | And we'll start with you, Patty. |
... |
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