FORD: The Key to Creating Connection and Conversation with your COI

Real Estate Training & Coaching School

Business, Careers

4.7 • 669 Ratings

🗓️ 2 February 2017

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

The curse of every salesperson is in the pronoun "I." If you're having trouble connecting and closing, think about how often you use the world "I" or how often in a conversation you spoke about yourself rather than about them. The great poet May Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Do you make clients, prospects and new people you meet feel important? Or are they drowning in the drama of your own life story? Today we teach you how to use the famous FORD script; a simple memory jogger for those times you catch yourself tongue tied about how to keep the conversations flowing and make it about them instead of you! Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher

Transcript

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0:00.0	Welcome to Real Estate Coaching Radio, America's number one trusted resource for realtors who demand authentic real-time coaching.
0:21.1	Starring, award-winning real estate coaches Tim and Julie Harris.
0:25.3	Get ready for unfiltered, full-strength honesty about what is truly working
0:29.5	to get you into action and make you money in this new real estate boom.
0:34.7	Now to our hosts, Tim and Julie Harris.
0:41.0	And welcome back to Real Estate Coaching Radio, guys.
0:43.5	We're your host, Tim and Julie Harris, broadcasting
0:45.3	from lovely Austin, Texas. Julie, my dear,
0:48.9	welcome to today's radio show.
0:50.9	Yes, it is my pleasure, as always,
0:53.0	and this is one of my favorite topics, so
0:54.9	really looking forward to it.
0:56.9	So today we're going to be talking about something a lot of you guys have been requesting,
1:00.7	and you know, it's funny, as Julie was telling me what we're going to be presenting today,
1:05.0	I was actually thinking back to all the times that I presented this, and Julie and I presented
1:08.3	this live, and how many times we've presented
1:11.5	this very same material on our individual coaching calls, and how impactful it's been,
1:16.4	because it really applies to everybody, but it's fascinating in the kind of the Facebook
1:21.7	generation, which all of us are sort of becoming, it's even more important because all of us
1:26.3	have forgotten about how to, like, effectively communicate in person with people. You know, it's even more important because all of us have forgotten about how to like
1:27.6	effectively communicate in person with people.
1:30.9	You know, it's kind of just, it's just fascinating to see how much, how many people struggle
	...

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