FORD: The Key to Creating Connection and Conversation with your COI! (Part 2)

Real Estate Training & Coaching School

Business, Careers

4.7 • 669 Ratings

🗓️ 3 February 2017

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

The curse of every salesperson is in the pronoun "I." If you're having trouble connecting and closing, think about how often you use the world "I" or how often in a conversation you spoke about yourself rather than about them. The great poet May Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Do you make clients, prospects and new people you meet feel important? Or are they drowning in the drama of your own life story? Today, in Part 2, we teach you how to use the last two letters of the famous FORD script; a simple memory jogger for those times you catch yourself tongue tied about how to keep the conversations flowing and make it about them instead of you! Schedule A Free Coaching CallVisit Tim & Julie Harris OnlineListen on iTunesListen on Stitcher

Transcript

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0:00.0	Welcome to Real Estate Coaching Radio, America's number one trusted resource for realtors who demand authentic real-time coaching.
0:21.1	Starring, award-winning real estate coaches Tim and Julie Harris.
0:25.3	Get ready for unfiltered, full-strength honesty about what is truly working to get you into action and make you money in this new real estate boom.
0:34.7	Now to our hosts, Tim and Julie Harris.
0:40.8	Welcome back to Real Estate Coaching Radio.
0:43.0	We're your humble, happy host.
0:44.2	We're broadcasting live from surprisingly cold, Austin, Texas.
0:48.4	Now, listeners, notice how much I'll be complaining about the heat in probably about two seconds
0:53.2	when it all of a sudden to be 120 every day.
0:56.2	I think it's like the day after tomorrow.
0:58.6	We have a lot of quick announcements, and then we're going to pick up where we left off
1:02.0	yesterday.
1:02.4	You guys were really liking the topic of the Ford, you know, conversational pattern.
1:06.9	I think we really kind of drove at home yesterday and how, you know, it's funny. We get some of us, I see this in my upper-end coaching clients.
1:14.3	They get to the point where they're successful, they're making a lot of money,
1:17.7	and maybe they've remembered, have been taught four decades before, before they really became
1:22.0	successful.
1:22.8	And now they're in a situation where basically they've lost touch with some of the very
1:26.6	same basic things that it's required and that they had to implement in the first place for them
1:31.4	to get where they are.
1:32.8	And I always enjoy those emails because they'll be like, hi, Tim and Julie, I met you
1:36.7	at an event in 1999 and my team sells 600 houses a year and all this.
	...

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