Following your Passion with George Lamb
Power Hour
Adrienne Herbert
4.8 • 713 Ratings
🗓️ 1 November 2022
⏱️ 47 minutes
🧾️ Download transcript
Summary
Adrienne chats with the brilliant George Lamb. You may remember George from hosting various TV shows but he turned his back on most of that and started a new venture. That was Wildfarmed, which George co-owns, which addresses the problems of modern wheat production. Wildfarmed offers a route to market for crops grown in systems that prioritise soil health. They work with farmers embracing regenerative approaches to improve farm biodiversity and soil condition, creating a traceable field to plate network which allows consumers to participate in the restoration of soil and biodiversity.
Plus George has a Power Hour that might be our favourite yet.
You can find George on Instagram @georgemlamb and Wildfarmed @wildfarmed
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Welcome to the Power Hour. I'm Adrienne Herbert, wellness coach, international speaker and author. |
| 0:10.0 | Each week I speak to a variety of guests from business founders to Olympic athletes, leading coaches, |
| 0:16.4 | change makers and innovators to find out their daily habits, their rules to live by and what motivates them |
| 0:22.7 | to get up out of bed each day. Personally, I am on a mission to encourage, motivate and inspire, |
| 0:29.5 | so I hope that the Power Hour will help you to achieve your personal and professional goals. |
| 0:38.6 | Welcome back to the podcast. |
| 0:40.3 | Today, I'm joined by George Lamb. |
| 0:42.8 | Now, you'll probably know George from radio, from TV. |
| 0:46.6 | He's previously presented shows such as Big Brothers Little Brother and the bank job, |
| 0:51.5 | as well as hosting on BBC radio and Talk Sport. |
| 0:54.7 | But what you might not know is that for the last few years, |
| 0:57.4 | George has been working on a number of different projects |
| 1:00.1 | and pursuing his passion for sustainability. |
| 1:03.3 | Today, he's working with farmers, businesses, charities and organizations |
| 1:07.1 | to fix food and fix the planet. |
| 1:10.3 | George, welcome to the podcast. How are you doing? |
| 1:13.4 | I'm good. How are you? Yeah, I'm great. Thank you. Excited to be here. I've just been away for a few |
| 1:17.9 | days, so I feel revitalized, re-energized and yeah, good to go. Great. Yeah, I've got loads of things to |
| 1:24.0 | talk to you about today. And I guess in my brief introduction, I mentioned, you know, some people might know you from |
| 1:29.3 | TV, know you from radio, and they might not be familiar with the work you've been doing |
| 1:33.3 | more recently. |
| 1:34.3 | And I think that, you know, career change or lifestyle change is, it's been a hot topic for a long time, |
... |
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