you know, when it comes to being a business owner and creating content, it's different than you being Mr. Beast and trying to get a million views on YouTube, right? And so people are going to see through that very quickly. And so I think one of the biggest mistakes people make when trying to build a brand is they overcomplicate the idea of brands, because a lot of times, depending on the size of your company, right, if you've got multiple people on your team that are going to be getting on camera, that's a little bit different. But usually the most founder-led businesses where you're the face and the voice, you are the brand. So there's not a whole lot of, other than just being clear on like what your non-negotiables are and your core values and being clear on that. So you have a lens to run everything through and you don't

get pulled astray. Other than that, I don't think that you have to go out and make this huge play on what is my brand voice going to be? What am I going to, how am I going to show up? You just need to, again, find the intersection of the things where you're an expert and what your audience needs and deliver that to the camera.

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Gianna, thanks for joining us today. Thanks for having me. Good to be here. Yeah, it is our pleasure,

my friend. So how would you get a started by telling us a little bit about yourself and what you do?

Yeah, sure. So I run a company called Upper Hand Creative. And essentially what we do, we work with

entrepreneurs, business owners. We help them get all of their content done in less than four hours

per month. All right. So we do that in a couple different ways. There's the strategy. We put the systems in

place to basically build out this content machine,

so to speak, inside their business. And then we place what we call a content specialist

to run this machine for them as well. So they handle everything from raw footage all the

way up to posting. Incredible. Gianna, as an entrepreneur, I find that highly unlikely. Is that

possible to put within a business? Can you think of any companies that

...