Hey, y'all.

On today's podcast, we help Keith take his sports coaching website to the next level.

Welcome to the Flip Lifestyle podcast, where life always comes before work.

We're your host, Shane and Jocelyn Sam.

Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you

ready for something different? All right. Let's get started. What's going on, everybody? Welcome

back to the Flip Lifestyle podcast. It is great to be back with you again this week. For those of you

who may be new to the show, the Flip Lifestyle podcast is a little different than other podcasts you may listen to about online business. Each week, we bring on a member

of our Flip Your Live community and we help them with the challenges that they're having

right now in their online business and we help them figure out their next steps to grow a successful

online business. And today we're going to have a great guest on, a guy I've known for quite a while now. Our guest today on the Flip Lifestyle podcast is community member Keith Grabowski. Keith, welcome to the show. Well, thanks for having me. Yes, we're so happy to have you here today. You have talked to Shane before, actually on a different podcast. On the the coach XO show back in the day because

Keith is a man after my own heart he's a he's a coach of the pig skin yeah and so you've been

a member for quite a while as well and we're happy to have you here today welcome and let's start

out by telling all the listeners a little bit about you and your family and what it is that you do online.

Well, I've been coaching now. I think it's 27 years. And a while back, I guess it was 2012, I wrote a self-published book on IBooks, iTunes, IBooks author. And, you know, it was the first coaching book out there that had video included in it. You know, it's definitely taking root. I had done a couple books on my own. I had been waiting for the coaching education market to pick up on it. No one did. And so basically I went out and signed some coaches on to produce materials with me. And that's kind of the way I've existed there. I still do

some of my own writing. I have my own website. But what I've realized is like everything I do is very

inconsistent in terms of the income. And, you know, what I'm trying to do and produce a consistent

income. I am a college football coach and I enjoy doing that. But at some point, you know, I'd like to leave the grind and have something that I can rely on there. And, you know, I know, in talking to a few guys, some community members and other people who you know that I have everything set up here to be able to do something really good. I'm just not focused the right way. So that's kind of what I'm looking to do.

Yeah, it sounds like, you know, I remember when you were doing the Ibook thing when I was back doing Coach XO and football coaching. And we have a close personal friend named Joe Daniel over at football defense.com, which I think is Joe Danielfutball.com now. And, you know, there are a lot of people that we interact with in our community that are doing sports-related memberships, especially around coaching, football, basketball, things like that. And I know you've got a ton of content. You've got a lot of things out there. And as we've talked over the years, I think that you kind of early adopted into some stuff, like you said said that didn't catch on as much as you thought it would.

And then you tried to go head to head with some of the big coaching publishing companies, which is an uphill battle.

So now the goal is to shift gears and say, well, wait a minute, I've got all this content.

How can I turn this into a personal brand, get the coaches involved, you know, those thousand guys out there that want to be a part of my content and how can we monetize that into a stable, predictable growing income. Is that pretty much where we're at right now? That's exactly it. Yep. Okay. All right. Well, let's jump into your questions, Keith. I think we've got a good grasp on this. I've been looking forward to this call a week because, you know, just talking balls my thing. But, but, uh, I'm really looking forward to this. And I think we can definitely help you, uh, get that next step going toward your goal. So what's your first question about your current iteration of your online business? Well, in looking at everything right now, I think my first question really is what's the setup here. And I've been

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