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Flipped Lifestyle™ Podcast

FL 96 – How to get more customers for your membership site with Facebook Ads

Flipped Lifestyle™ Podcast

Shane Sams

Entrepreneurship, Business

4.9575 Ratings

🗓️ 21 June 2016

⏱️ 30 minutes

🧾️ Download transcript

Summary

Need ideas on how to get more customers for your membership site with Facebook Ads? Listening in on today's episode might give you ideas as we help our guest take their business to the next level. In this episode of the Flipped Lifestyle, we have Jessica Stafford and Marilyn Parham ask us key questions on how to scale their accounting firm and transition online. With Marilyn having over two decades of CPA experience and Jessica manning operations and a ton of content on their website, they aim to diversify their audience in order to share their passion and commitment to helping online entrepreneurs manage their finances better. Join us, as we share tried and tested strategies in order to build and promote their membership site, learn how to invest in paid ads to grow the business, and know the importance of pricing their products according to its true value. [Tweet "We wanna catch people more 'just in time', than 'just in the nick of price' kind of deal."] [Tweet "The power of the retargeting pixels lets you turn cold traffic into cool traffic, and cool traffic into warm."] [Tweet "The first money on the first month of an ad campaign is like buying a course. You learn first."] [Tweet "The only metric that matters is the conversion."]  You will learn: The best way to use paid advertisements to promote your business. How to capitalize on your content and organic traffic. The power of retargeting pixels. How much should you spend on your business. Why you should test and invest. The importance of drawing the right people into your membership. Staying true to the value of what you're offering. Links and resources mentioned in today's show        Flippedlifestyle.com        The Bottom Line        USHistoryTeachers.com        ElementaryLibrarian.com Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Shane:  What's going on everybody welcome back to the Flipped Lifestyle Podcast. It's great to be back with you again this week. For those of you who may be new to the show, our podcast may be a little different than other shows you may listen to. We don't bring on experts and gurus, we bring on real people growing real online businesses and we help them take their online business to the next level. We are super excited to bring on our guests today because these are two -- not only friends of ours, but people we work with in our Flip Your Life community and on a daily basis – it is our Accounting Team, our bookkeepers, Jessica and Marilyn from The Bottom Line, and we are super excited to help them with their online business today. Jessica and Marilyn, welcome to the show. Jessica:  Hey Guys! Happy to be here, so excited! Marilyn:  Thank You. Jocelyn:  We love these gals for so many reasons because, well, first of all they are our accountants and bookkeepers, they're awesome.  Also because they are in our area, as in.. Shane:  The region. We're in Tennessee. Jocelyn:  Yeah, within a couple of hundred miles from us. It's pretty amazing because there just are not ...

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, all, on today's podcast, we help Jessica and Maryland launch their membership site.

0:05.5

Welcome to the Flip Lifestyle Podcast, where life always comes before work.

0:11.5

We're your host, Shane and Jocelyn Sam.

0:15.3

Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for

0:23.3

something different? All right. Let's get started. What's going on everybody? Welcome back to the

0:29.3

Flip Lifestyle podcast. It's great to be back with you again this week. For those of you who may be new to

0:33.9

the show, our podcast is a little different than other shows you may listen to. We don't bring on experts and gurus. We bring on real people growing real online businesses

0:42.1

and we help them take their online business to the next level. And we are super excited to bring

0:47.8

on our guests today because these are two not only friends of ours, but people we work with

0:52.0

in our Flip Your Life community and on a daily basis. It is our accounting team, our bookkeepers. It is Jessica and Marilyn from the bottom

0:59.5

line, and we are super excited to help them with their online business today. Jessica and Marilyn,

1:04.5

welcome to the show. Hey, guys. Thank you. Happy to be here. So excited. Woo-hoo. Yeah, we love these gals for so many reasons because, well, first of all, we're going to be able to be here. So excited. Woohoo.

1:17.3

Yeah, we love these gals for so many reasons because, well, first of all, they are our accountants and bookkeepers.

1:23.0

They're awesome. And also because they are in our area as in the region.

1:23.6

Yeah.

1:24.3

They're in Tennessee.

1:44.8

You know, within a couple hundred miles of us. And it's pretty amazing because there just are not a whole lot of online entrepreneurs in this area. So we're so thankful for their friendship and also to partner with them in business. And it's also hilarious how we met. We were driving from Kentucky to Atlanta. And we were just on the road. We were bored. And I said, let's just turn on their webinar and we'll listen to it and see how they're doing things. And Jocelyn was driving and I got on the chat. And I start talking to some random person from Tennessee and it ends up being Jessica. Okay. So like we were just having this chat talking back and forth. And that was pretty cool. Well, then Jocelyn, And a couple weeks later was looking for a bookkeeping service. Yeah. So I used fresh books. You know, I had a really bad experience. We had hired this accountant in Kentucky and like a week later she told me she was shutting her business down. I was like, oh no. Not good. So, you know, I'm looking for somebody. I'm like, I don't know what to do.

2:18.1

You know, I'd like to have somebody kind of local, but then also who knows about online business. I'm just trying to find somebody. So I started in fresh books and I'm like, okay, I'm just going to look and see who the recommended bookkeepers are in this area. and so I just happened to run across your site. And the language on it was talking about online entrepreneurs. And I'm like, wait a minute. This can't be right because nobody around here knows about online business. So then we reached out to Jessica. And Jessica, of course, lets us know. Hey, I was on a webinar. I was talking to you on a webinar last week or something like that.

2:51.6

You were so friendly, Shane. You were like the mayor of the chat room. Nothing has changed. Nothing is. I tend to like take, like go to the head of the class in groups. You know what I mean? Nobody can imagine this at all. Right. Exactly. I found it so bizarre and ironic because what are the chances in all the math? We could be driving down the interstate in a random webinar, and then Jocelyn just randomly found you guys two weeks later. I mean, these things are no accident. The moral of the story is go to every webinar you can and try to talk to people and make contacts.

3:25.1

You can even network on a random webinar chat room.

3:27.3

You never know who you're going to meet.

3:28.3

That's right.

...

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