Today's guest, Flip Your Life Community Member, Karen. She has a podcast called "We Turned Out Okay" whew she helps parents of young children enjoy parenting more without worrying about a lot of little things. Karen provides practical tips to other parents using her Master's Degree and expertise as a previous pre-school teacher. With only 20 people on her email list she is wondering how to take her hobby to a business. Currently working on writing a book, we go through ways she can use this piece of content to get her target audience back to her website and membership area for parents wanting to know more practical ways of how to parent. [Tweet "All Content Should Be Drawing People to Your Paid Product"] We go over why it is so important to be specific with her lead magnets, and the importance of asking her target audience what they need. Even if your audience doesn't know how to communicate their problems they may give you symptoms of what they are struggling with, in which you can then provide them with a solution. You will learn Can you put lead magnets into a book? Why to create your content. Why your content needs to be strategic. Ways to structure a membership site. Growing Your Email List - don't discount the size. Ask your audience what they need. Membership Sites are an enhancement from your free content. Likes on Social Media will never equal money. What it means to work "backwards" with your online business. A multi-faceted approach to grow your email subscribers. [Tweet "Listen to Your Customers and Give them what they want"] Links and resources mentioned in today's show We Turned Out Okay Podcast Author Audience Join the Flip Your Life Membership Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. This week's cant's miss moment is building Valentine's Day boxes for Isaac and Annie's school parties. We recently got to do that. We got to sit down, decorate those and actually worked with them in the kitchen table. And that was a really cool experience. We are not just building Valentine boxes, we are building memories with them. And we know we are building a ton more memories now. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all. Today's podcast we help Karen take her parenting website to the next level. SHANE: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your host, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? Alright. Let's get started. SHANE: What is going on guys? Welcome again to the Flipped Lifestyle podcast. Great to be back with you again this week. A little warning for this episode, we are having a little bit of internet connectivity issue with our guest today So it might be a little spotty and not quite up to the normal quality that you hear out of our podcast. But that's okay. We always say you ain't going to be perfect, so we are going to roll on with it and make sure we can give a lot of help and support to our Flip Your Life community guest today.