Teaching in public schools, Marnie was shocked when she realized most middle schoolers were reading two levels below what they should have been for their age. With determination to figure out how to increase their reading levels, she began private tutoring. She was so successful with this showing great improvement from the students after only 12 hours of sessions. With her expertise in teaching students how to read, she created a free online training model that guides volunteers on how to improve the reading skills of kids, reaching to about 1,000 schools. Now, she is building her own online professional community for classroom teachers to teach their students how to read through her website, Reading Simplified. As she gains about 2 email subscribers a day, we help her navigate where she should begin. Should she focus on getting to know her audience through webinars ? Or should she solely focus on her membership site before any further engagement? Find out on today's episode! [Tweet "There is a difference between social media followings and traffic to your website"] You will learn Why to separate the avatar from the individual with the money. What comes first - membership site or getting to know your target audience. Pre-record your webinars as free content and content for your members. Keep the 'how' for members only. Use a survey to discover what your target audience is looking for. How to advertise in the teaching space. What Tasks to give a Virtual Assistant. Facebook Likes Don't Equal Any Value Links and resources mentioned in today's show Flip Your Life Community Reading Simplified Ever Webinar Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we help Marnie take her education business to the next level. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast; great to be with you again this week, super-excited to have another Flip Your Life community member on the show so that we can help them build and grow a sustainable online business. Our guest today is Flip Your Life member Marnie Ginsberg, Marnie, welcome to the show. MARNIE: Hello, so good to be here; you guys rescued me from the online startup pit of despair. JOCELYN: That is something we like to hear. SHANE: I need to put that on our sales page somewhere. "Join our membership and you'll be pulled from the depths of despair." That's awesome. JOCELYN: That's pretty sweet actually. All right Marnie, so tell us a bit about you, who you are and what you do online. MARNIE: All right, I'm in Madison, Wisconsin with a husband and three girls, so those are my – probably my most important roles in my life and it's especially time-consuming lately with all...