Coming from a place of printing, cutting and shipping all of her products herself - Shonda switched to selling digital products online only. She provided templates to online companies who would then take care of the rest for her. It's not always good to have all of your eggs in one basket when someone else is controlling that basket. If the basket is taken away a lot of your business can change. We help her find direction on her product and avatar. Using our own family as an example as to why we printed digital prints online for our children, we are able to explain to Shonda who her avatar could be. We walk Shonda through if she should continue to depend on third party websites to sell her templates online, or focus solely on getting traffic to her personal website. We also discuss how to decipher where the best place is to invest your time and money as an online business owner. [Tweet "If you are an entrepreneur your job description should change every 6 months to a year"] You will learn Why having your own platform is good. What determines the products you sell online. How to define your Avatar. Ways to get off the Product Hamster Wheel. Importance of asking yourself what you want. Have a destination you are funneling your consumers to. Delegate your tasks to virtual assistants. Have a strategy before spending money on promoting your site [Tweet "If you change nothing, nothing will change."] Links and resources mentioned in today's show Flip Your Life Community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn: Hey y'all! On today's podcast we have Shonda take her party printable business to the next level. Shane: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your host Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? Alright. Let's get started. What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again this week. Super excited to help another one of our Flip your life community members take their online business to the next level and get closer to their online dreams. Today's guest is Shonda O. Shonda welcome to the show. Shonda: Thanks for having me guys. I really appreciate it. Jocelyn: Alright Shonda we have talked to you actually ones before a while back on our consulting calls and now we want to talk about you. Tell us about your business and what you're doing online. Shonda: Just give you some personal background. I lived in the near the Richmond Virginia area. I'm married with two beautiful daughters, one that's 16 and one that's 12. So I'm pretty busy just with that alone. Shane: Yeah, no doubt. Shonda: I have a digital online business already so I'm already kind of there. It's just a matter of trying to grow it but I do party printables and photo cards, invitations that sort of thing even wall art but everything that I sell is digital and I act...