Five Minute Friday: Turn Scrolls into Sales with Live Selling

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 21 November 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Why is live selling exploding — and why does every retailer need to be doing it?

In this Five Minute Friday, Sara Burks dives into one of the biggest shifts happening in retail right now — live selling. Live selling is becoming one of the most powerful ways to build trust, increase conversions, and reach more customers without adding more hours to your day.

So, whether you're nervous to be on camera, unsure where to start, or convinced no one will watch — this episode will show you why going live is no longer optional for small retailers who want to grow.

You'll learn:

Common fears (camera, time, confidence) and how to get past them
A simple, no-fuss Live Selling Starter Plan
How to create themes customers actually care about
How platforms like TikTok, Facebook, Instagram, and CommentSold prioritize live content
The long-term benefits: authority, loyalty, engagement, and repeat buyers

🛍️ If today's episode sparked something in you—your next step is membership. Join thousands of retailers who've transformed their business with The Boutique Hub. Click the link below and join today!

🩷 Join The Boutique Hub

Transcript

Click on a timestamp to play from that location

0:00.0	Why Every Retailer needs a live selling strategy.
0:03.3	Hey guys, I'm Sarah.
0:04.2	Remember from the boutique hub?
0:05.5	I am here to talk to you about one of the biggest things we are seeing for small business
0:10.7	owners today, and we know it's only going to get bigger.
0:14.1	So this in this video is for you.
0:16.5	The independent retailer looking to attract more customers, sell more products,
0:20.2	streamline all your
0:21.0	busy business days, ultimately make more money. I know, that's you. Let's talk about something
0:27.9	that is literally changing the game for these businesses, these small retailers, just like you.
0:33.8	Live selling. Yeah. Live selling. I know you've heard of this, I know you've seen it.
0:39.3	If you're on TikTok or watching your reels or on Facebook at all, you guys have seen people live selling.
0:44.3	And you may just kind of cringe a little bit and think, Sarah, I hate being on camera.
0:50.3	Are you saying that to yourself right now? Or something like, I don't have time or I don't have
0:54.7	the confidence for that. Well, here's the truth. Get ready. Live selling is no longer optional.
1:02.3	You guys, this is one of the fastest growing ways to build trust, drive traffic, convert sales,
1:08.9	especially for you small businesses. So today, I want to help you
1:14.5	understand why it matters. What's happening in the industry and how you can get started.
1:20.0	Even if you've never gone live before, let me help you with that. So first of all,
1:25.8	very first thing we want to do is we want to start with the
1:27.6	why. Why is this important? Yes, I understand. I outlined some ideas and all the things and you want to
1:33.0	do all of these, you know, get in front of more people, get more customers, all that kind of stuff.
	...

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