#738 Pink Friday 2025: Why This Week Matters (and How to Make the Most of It)

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 18 November 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Pink Friday Week is finally here — and Ashley is diving deep into how to make this the most profitable and peaceful kickoff to your holiday season.

Ashley shares the heart behind Pink Friday, why it began, and how retailers all over the world can use this week to tell their story before big-box media announces theirs. You'll learn how to prepare your store, communicate with your local community, calculate your 7X local economic impact, and create a Pink Friday experience that brings in customers and strengthens loyalty.

You'll learn:

How Pink Friday started — and why it changed the industry
Why community over competition matters more than ever
The meaning and power of your economic impact number
How to calculate your 7X local impact (simple formula inside)
Strategies to keep profit and peace through holiday chaos

Join The Boutique Hub

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Ashley Alderson: Instagram

Transcript

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0:00.0	Business can be a lonely game, but it doesn't have to be.
0:09.0	Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.
0:16.0	We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,
0:21.7	along with industry experts shaping the future of our industry.
0:25.1	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
0:34.0	Hey, guys, it is finally here. It is Pink Friday week and I am so excited and I hope that you
0:40.4	are listening to this episode as you're driving in your car, you're setting up a balloon arch,
0:44.4	I don't know, you're making your last minute plans to get ready for this huge week ahead.
0:48.6	And I just want to say congratulations. Congratulations on making it to this week. This is the
0:53.3	craziest, busiest time in retail.
0:56.0	And, you know, this is Super Bowl season, right? Like, this is the time where all of your hard work pays off.
1:01.0	And I hope you have the most amazing week ahead for Pink Friday. And as we look forward to Black
1:06.4	Friday, Small Business Saturday, Cyber Monday, Giving Tuesday, all of the days in the holiday season.
1:11.5	And before we get started, I want to talk about Pink Friday today, but I just want to start with
1:15.0	this reminder of no matter what this season, I hope if there's anything that my team and I can
1:20.7	bring to you, it's two things. And it's a reminder that we just want to see your business bring
1:25.5	profit and peace this year. We want to make sure as you're
1:28.9	planning out everything over the next couple of weeks that it's profitable, that you're keeping the
1:33.5	money that you make. And I want to make sure that you have the strategies and the systems and processes
1:38.7	in place so that you've got some peace so that you can enjoy the season that you're in with your friends
1:43.2	and with your family as well.
1:45.4	So profit and peace this holiday season.
	...

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