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Boutique Chat

Five Minute Friday: The CEO's Guide to Smarter Planning - Tracking the Right Numbers (Part 3)

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 โ€ข 853 Ratings

๐Ÿ—“๏ธ 7 November 2025

โฑ๏ธ 7 minutes

๐Ÿงพ๏ธ Download transcript

Summary

Today Ashley dives into one of her favorite phrases โ€” "Only a tracked number grows." If you've ever felt like you're posting on social media without seeing results, this episode breaks down exactly what numbers to track, how to measure them, and how to get your team on the same page heading into the new year.

Ashley shares how The Boutique Hub tracks every post, follower, engagement, and conversion across all channels, and how you can do the same using your Retail Planner's tracking sheets. Whether you're managing your own social media or leading a team, you'll learn how to stop guessing and start growing.

You'll learn:

  • The key social media numbers that drive growth

  • How to use your planner to track engagement, traffic, and sales

  • Why "posting" isn't a goal โ€” but conversions are

  • How tracking leads to smarter marketing and stronger sales

ย 

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, welcome to the series of Five Minute Fridays all about planning, how to plan, how to get more done with your planner, and how to use the right checklists and numbers to track so that planning is actually moving the needle in your business.

0:13.6

For three series, we're going to dig deep into getting more done and being the CEO that your business deserves, not just a hustling entrepreneur.

0:20.7

So let's get

0:21.5

into it. Hey guys, welcome back to our planning sessions of Five Minute Friday. I want to make sure you

0:27.4

are set up for success in the new year. You've got a planner. You know how to use it. You are

0:32.1

tracking all the right things. You've got the right checklists. And your team is also on the same page being set up

0:38.6

for success in the new year. So today on Five Minute Friday, I want to just deep dive into this a

0:42.8

little bit more. So you've heard me say many times, hopefully only attract number grows. And that's

0:48.0

true when it comes to inventory or dollars or sales or margin or average order value or

0:53.0

whatever it is we're focused on, right?

0:55.0

We have to focus on the right numbers that result in the success we're looking for in business.

0:59.3

And one of the things I tend to talk to retailers a lot about, especially because of retail

1:03.8

boot camp and I do a lot of marketing training inside of retail boot camp, is the success or failure

1:08.9

of social media.

1:10.3

And I do a lot of social media audits for retailers of all types.

1:14.8

And I hear the frustration of I'm posting and nothing's happening.

1:18.5

I'm posting and there's no engagement or I'm posting and there's no sales or I'm spending

1:22.9

so much time and I don't know if I'm getting the return that I need.

1:26.6

And so I just want to go back to

1:28.9

the foundation of only attract number grows. And are we looking at the right metrics to define

1:34.5

where success is coming from? So when I go back to using the retail planner, which I know many

1:40.6

of you have, it's our very own day planner built by small business owners,

...

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