meta_pixel
Tapesearch Logo
Log in
Boutique Chat

#737 Building a Boutique That Stands Out with Authenticity and Strategy

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 11 November 2025

⏱️ 53 minutes

🧾️ Download transcript

Summary

Today Bekah Turner, owner of Pink Possum, joins Ashley to unpack her business journey— from growing up in a salvage-store family—and how that shaped a boutique brand that wins with relatable content, smart buying, and customer trust.

We dive into her weekly content rhythm, live selling, email/SMS/app strategy, vendor red flags, how she handles photo theft/dupes, and the storefront decision she regretted (then fixed).

You'll learn:

  • A repeatable weekly content plan (markdowns → sneak peeks → launch → follow-up)

  • How to segment email, SMS, and app notifications without spamming

  • Vendor due diligence (manufacturer vs. distributor, reviews, model tells)

  • How to address photo theft, educate customers, and avoid dupe/legal pitfalls

  • Why "bigger isn't always better" and the storefront mistake Becca reversed fast

 

Join The Boutique Hub

Retail Bootcamp

 

Bekah Turner & Pink Possum Boutique

Website: Pinkpossumboutique.com
Instagram: @shoppinkpossum @bekturner

 ____________________________

Ashley Alderson: Instagram    

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcript

Click on a timestamp to play from that location

0:00.0

Business can be a lonely game, but it doesn't have to be.

0:09.0

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

0:16.0

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

0:21.7

along with industry experts shaping the future of our industry.

0:25.1

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

0:34.0

Hey, guys, welcome back to the podcast this week.

0:36.3

Becca, I'm so excited that you're here. Thanks for

0:38.8

just so excited to be here. So I'm sure everyone knows like we record these podcasts in advance.

0:44.9

And you happen to be somewhere special today while we're recording. You want to tell us where you're at?

0:50.4

I am on 30A. We are in Seagrove Beach for the Array Beach Market. So we paused market for a little bit so we could come do this.

0:58.8

Well, I was so glad that you had an opportunity to jump on and join. And we'll talk about 30A and your business and how things are flowing. How did you get there all the things in a minute?

1:07.8

But I go back to the beginning. We always have to have the origin story.

1:15.0

So tell me how you first got into business. Where did this all start for you?

1:21.7

Okay. So my grandfather had a store growing up. He had a salvage store, which I don't know if you know what that is. But back in the day, he actually started, he worked at a grocery store and he like dropped there was like

1:30.6

damaged canned goods and he would sell those damaged goods at a discount and that kind of spurred his

1:38.3

idea to start this salvage business and then it turned into where they would buy from insurance companies say

1:46.6

my boutique called on fire and the waterheads went off and so nothing was really burned but

1:52.3

we filed an insurance claim on that that insurance company then goes and tries to sell those items

1:57.1

to get some of their loss back and he was one that would buy those deals. So it was

2:04.0

originally called his, his original store was called the fire sale store, which I think,

2:09.0

you know, came from that. And then it evolved into merchandise warehouse, which was the name of it.

2:15.8

And then my dad took over it. So my whole childhood was, I was, I ran this store.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Ashley Alderson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ashley Alderson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.