Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

Yes, if you do pop-ups, mobile events, if you're on the road, but you also need some merchandising tips to help yourself stand out. You guys, we're going to dig so deep into it. Brianna, thanks so much for being on the show today. Thank you so much for having me. I was just telling you, I was stalking your Instagram before we got started. And I was like,

oh, girl, we have so much to talk about today. This is going to be so fun. Oh, gosh. Yes. That's why I said when you said you was stalking my Instagram, I'm like, oh gosh, no. But I'm so glad that you loved it, though. In the best way possible, I promise. Oh, my gosh. So before we get into all the nuts and bolts, because we have a lot to cover. Take me back to the beginning. How did you get started in the business?

Where did this all come from? Oh, gosh. So I started 14 years ago in Detroit, Etsy shop, and I was handmaking baby clothes.

So I went from an Etsy shop to a storefront. I was in a brick and mortar for six years. Finally, he decided to

close that. Happed into a mobile boutique, and it's been pretty much that every sense. And a few years

ago, I did just continue the children's clothes and went to women's. And that's how we see where I'm at

today, too, with a name change within that. So it was a lot in the midst of all

that. How did you decide when you made that switch? Because I'm sure from hand-making baby clothes,

I mean, that's labor intensive. You've got to protect your margins. Like, that's a tough

business. It was. So when I started out, again, like I said, on Etsy, it was just small pieces here and there.

And then going into a brick and mortar, I got a chance to really find out what my demographic was.

And then when you discover your demographic and then your margins and your price points, those don't always align.

And so it took me a while to figure out that, okay, I can't take six hours to make one baby rumper

because the price point that I needed to charge to make it profitable, that just was not,

the market wasn't there for it. And that's when I had to decide, oh, maybe this is not the

past that I need to continue. Yes. That's a tough decision. But I feel like that's what business is, right?

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