Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey, guys, welcome back to the holiday five-minute Friday edition.

Today is a very special day because it's pink Friday. And this is the day where globally we see small business owners of all types,

not just boutiques, coming together to collaborate and to encourage the mission of shopping small

first before the big box stores, before Black Friday, even before small business

Saturday, which I love. I just hate that it's an afterthought. So I want to team or I want to

encourage you today. If you haven't yet teamed up with someone to run an event or promotion or

just give shoutouts to fellow small business owners online, today is the day to do it. Now, I wanted to

come today on Pink Friday.

I know you're busy.

I know it's hard to implement any tip I'm going to give you today.

But whether you use this tip today or you come back to it and you use it next week or maybe next year on Pink Friday, I want you to have this tip and this piece of content handy.

Now, let me go back.

Before I got into business at the boutique hub, before we started

this company, I worked in economic development. And in that, I worked with our state legislature.

I worked with Chambers of Commerce, small business development, centers, economic development,

Main Street, all of that stuff. And one of the biggest topics that we talked about when,

when this was like a measure of our success was local economic impact.

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