I get so many questions from retailers about, should I work with influencers? What's it like to work

with influencers? Why don't influencers support small businesses like mine? Well, today we're going to

answer so many of those questions because one of my favorite influencers and also one of my favorite

boutique owners is going to join us. My friend Jordan from Flourish and Frills is just a light. I love following her online,

but even more in the last year getting to meet her through our mastermind program and see her

business from the inside out and what she's been able to build for her boutique related to her

personal brand has been really incredible. She's so smart when it comes to content and absolutely knows her

customer. So today in our conversation, we're getting into the nitty-gritty about what it takes

to learn from influencers as a retailer, when or maybe when not to work with influencers,

but how you can take so many of the strategies and tactics that influence are using to work for them

and put it into use in your own business. You're going to learn a lot. You're going to definitely

want to take some notes from this one. So follow along. Let's meet my friend Jordan from

Flourish and Frills. Business can be a lonely game, but it doesn't have to be welcome to boutique chat where we explore

community over competition and how to scale your company with the balance and the happiness

that we all seek we'll hear from product-based businesses of all types retailers

e-commerce and wholesale brands, along with industry experts

shaping the future of our industry. I'm your host, Ashley Alderson from the boutique hub,

and I can't wait to chat.

Hey guys, welcome back to the podcast this week. First questions first. This is the thing everybody asks when they get to

know you is how to pronounce your name. Story of my life. I'm like Jordan with a G. It's just my

tagline, I feel like, even in my podcast, I'm like, I'm Jordan, Jordan with the G. I was sell people and like, my mom was on drugs when she had me, but not, I mean, she was,

but she's a huge George Strait fan.

...