Five Minute Friday: October Marketing Ideas - Engagement Questions That Stop the Scroll

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 26 September 2025

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

Looking for fresh October marketing ideas to keep your boutique top of mind?

It’s time to kick off October with fresh marketing ideas! In this Five Minute Friday episode, I’m sharing some of my favorite engagement questions that you can use on TikTok, Instagram Stories, Reels, or your Facebook group to keep your customers talking and connected.

Because here’s the truth: only 3% of your audience is ready to buy right now—but engagement is what keeps the other 97% thinking about you until they are. From caramel apples and candy corn to haunted houses and pumpkin pics, these quick prompts will help you boost engagement and build stronger relationships with your audience this month.

If you’re craving even more ideas, check out the Small Business Marketing Handbook or explore all the resources inside Boutique Hub Membership.

Join the Boutique Hub

Small Business Marketing Handbook

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Ashley Alderson: Instagram

Transcript

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0:00.0	Hey guys, I am here with some marketing ideas to get your October rolling the right way.
0:06.2	Now, if you have followed anything inside of membership at the boutique hub for any amount of time,
0:10.6	you know marketing ideas are one of my favorite things to talk about.
0:15.1	And it's also Shannon Gordon on our team, one of her favorite things to talk about as well.
0:18.9	So if you are a member, know that there
0:21.0	are a gazillion resources inside of membership with even more marketing ideas. But I wanted to
0:25.9	give you a couple of quick ones that were on the top of my head that I thought were fun.
0:29.5	Now, we have a product at the hub called the Small Business Marketing Handbook. And so I pulled
0:34.2	a couple of my favorite engagement questions for the month of October.
0:37.9	I love to use engagement questions for a couple of reasons.
0:40.5	One, it builds eyeballs to stop the scroll inside of whatever channel you're on.
0:46.8	These could be used on TikTok.
0:48.6	They could be in your Instagram stories.
0:50.3	They could be reals.
0:51.3	They could be just a simple question you typed out inside of your Facebook group.
0:55.3	But it gets your customers to stop the scroll, notice your content, engage with you, build some
1:00.9	relationship and some rapport with you, and be an active member of your community. And that's important
1:05.5	because not all of your customers are ready to buy something at any given time, right? Maybe 3% of your
1:11.0	customers are ready to buy right now. Seven percent of your customers would buy if they found the
1:16.0	right impulse buy, but that means 90% of your customers aren't even thinking about buying.
1:21.7	And we still need to keep you top of mind by keeping them connected to your content. And so engagement content is really the
1:29.8	thing that does that. So that's why it's important to use it. We've got to use it on a regular basis
	...

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