She is the queen of subscription boxes. You guys, today I am so excited for you to meet Sarah Williams.

She's been a longtime member of our community at the boutique hub and also founder of not only her

own subscription box business, boutique, but also teaches others around the world how to grow

their own subscription boxes. So today we're diving into all the details of what does it

really mean to build a community that you can sell to month after month and build recurring

revenue by selling subscription boxes. And how do you do it profitably? There are so many juicy

details you guys inside of today's episode. Get ready. Grab a notebook. Get a pen and paper. Let's talk about it.

And let's build some recurring revenue inside of your own business based on all the hard work

you've already done with your own communities. Meet my friend Sarah Williams and get ready

to learn. Hey guys, welcome back to the podcast this week. Sarah, I'm so pumped that you're here.

I feel like I've known you are in our ecosystem for a long time and I'd heard so much about you. So today I'm so excited to get to share your story. I'm so excited to be here. I have been in your world for a long time too. So it's interesting that we've taken so long to get each other on our podcast, right?

I know.

This is so good. So you guys listening, just so you know, like we're doing a little bit of a podcast swap. So you guys get to hear Sarah here today. And then I'm going to be guesting on Sarah's podcast as well. So you're going to get to hear best of both worlds. And we both have a lot to share kind of on the same topic. So I'm really excited to dive into it.

Should we get started?

Yeah, absolutely.

Okay. So today is all about subscription boxes, you guys. And we've got to go back to the beginning because Sarah and I kind of started our businesses around the same time. But give me the backstory. How did you first decide to get into the industry where did it all start and then we'll

work our way into where the box is now it's such a weird loop into how i got into having my own boutique

but i was teaching painting classes okay so this is where it all started i was teaching painting

classes at a local art studio um and i realized that i could do this on my own. So this was my first little dip into

entrepreneurship. And so I was also teaching art classes. When I started on my own, I didn't

have a building. I didn't have a space. I didn't have a studio. So I'm like in the bar, in the

church, in the barn, wherever anybody would take me. And what I realized, like, when I'm in the bar,

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