5 • 853 Ratings
🗓️ 23 September 2025
⏱️ 40 minutes
🧾️ Download transcript
What if running your own Facebook ads could be the key to finally going full-time in your boutique?
In this episode, I'm joined by Whitney Pope, founder of Lolo Viv and longtime Boutique Hub + Boutique Hub Black member. Whitney shares her inspiring journey from practicing law as a full-time attorney to building her boutique into a thriving career. She opens up about the challenges of balancing work, family, and a side hustle, the importance of batching and knowing your numbers, and why learning ads transformed her business.
Whitney also breaks down the myths about Facebook ads, explains why licensed products matter, and shows how ads fuel everything from inventory planning to social media. Whether you're still side-hustling or ready to take the leap, this episode is full of practical strategies and encouragement for boutique owners.
Learn more about Boutique Hub Black
Whitney Pope & Lolo Viv
Website: loloviv.com
Facebook: facebook.com/lolovivboutique
Instagram: @shoploloviv
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| 0:00.0 | I love big energy. I love women who have big ideas. They're motivated, they're driven, |
| 0:07.0 | and they've got big energy for what they're doing. And today, you guys, I'm so excited for you |
| 0:10.7 | to meet Whitney Pope. She's been a longtime member of the hub, a longtime member of Boutiquea Black, |
| 0:16.2 | and she is the owner and founder of her boutique, Lolo Viv. Whitney has done an excellent job transitioning from being a full-time attorney to working |
| 0:24.6 | part-time on a side hustle, growing her business, to transitioning away from her business as |
| 0:30.3 | an attorney to full-time running her boutique. |
| 0:32.8 | And how she did that by learning how to run her own Facebook ads. |
| 0:36.4 | Today, we're going to dig into the details of |
| 0:38.1 | if you're someone making that transition of going from your business or I'm sorry, |
| 0:42.9 | going from your career into your business full time, but we're also going to dig deep into |
| 0:47.2 | the power of Facebook ads and driving traffic on repeat, even if you're a solo printer. |
| 0:52.6 | And we're going to bust all the myths that you might have |
| 0:55.0 | around running your own Facebook ads. So get ready to meet Whitney Pope, again, long-time |
| 0:59.9 | member of the Hub and member of Boutique Hub Black and the founder and owner of LoloViv. |
| 1:04.9 | Hey guys, welcome back to the podcast this week. Whitney, I'm so excited that you're here. Thanks for |
| 1:09.2 | jumping on with me today. Thank you for |
| 1:11.5 | having me. I'm excited. I keep hearing Whitney Pope, Whitney Pope. Guess what? Inside of our Slack |
| 1:18.6 | channels at the Boutique Cub because you have been a huge part of Boutique Cub Black and everyone's |
| 1:22.1 | singing your praises. So I can't wait to dig into all of your story today. Yes, awesome. That's |
| 1:27.2 | exciting. Yes. Well, let's start at the beginning. Take me back. There's a lot of people listening who I know, you know, they're maybe in the beginning stages of starting their boutique and they're still working a career. And they're like, give me hope that I can, you know, transition to just running my business. And I know that's a part of your background. |
| 1:50.0 | So tell me how you got started. Yes. So my background is so I was actually an attorney. I still am licensed. And then from there, I kind of worked in the financial world. Did that for eight and a |
| 1:55.0 | half years. I loved it. I love my corporate job. But I kind of had peaked. And I wasn't really ready yet in my life to kind of peak at a career. |
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