Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

It's time for some five-minute Friday, and I have got a short and sweet one for you today and

it's one you can take action on right now. And that is that money's in the merchandising.

If there is one thing that you could go and work on and double down on this week to see

some dramatic improvement in just the excitement around the products you sell, in your

photography online or in store,

or just, hmm, how would I wear this?

How would I use that?

Questions that you're getting from your customer,

ultimately that these all result in more sales,

it's in your merchandising.

So here are four quick ways that merchandising

is gonna make you more money.

First one, merchandising, good merchandising solves problems.

Good merchandising knows where your customer's going before she even knows she's going there

and says, hey, you should wear this.

Hey, you should buy this and take it with you.

Hey, you'd be a way cooler mom if you bought these really neat pencils

...